Golf Industry

The Abridge Golf Club greenkeeping team alongside PDC Championship winner Pavan Sagoo BIGGA Awards

Who are the 6 finalists of the BIGGA Awards for 2023?

By: 2022. 12. 26.

Employee appreciation is a fundamental human need. If you recognize and appreciate your greenkeepers and other golf club employees you will have a much bigger chance to retain your best talents. They will be more connected to their…

yield-management club caddie

How does Club Caddie see the future of golf club management softwares?

By: 2022. 12. 20.

Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…

Stonehill Golf Club and Jebsen and Jessen cooperation

How did Stonehill Golf Club extend cooperation with Jebsen & Jessen?

By: 2022. 12. 14.

Let's start with a clarification. Jebsen & Jessen Technology Turf & Irrigation has just extended its partnership by 10 years with the Thai and not the Canadian Stonehill Golf Club. The Thai Stonehill Golf Club opened with a…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

BIGGA Steve Dudley-Brown mental health service

How does BIGGA help greenkeepers with their mental health struggles?

By: 2022. 12. 09.

I hear from more and more places how big problem mental health is in workplaces including golf clubs. More employees are leaving their jobs for mental health reasons, including those caused by workplace factors like overwhelming and unsustainable…

Silk Path Golf Nguyen The Dai GM_resized

How will the Vietnamese Silk Path Golf attract golf tourists & boost golf tourism?

By: 2022. 12. 05.

I am very impressed and fascinated by Vietnam's efforts to grow golf tourism in the country. Another example is Silk Path Golf's 18-hole course designed by Sir Nick Faldo. In principle, the new golf course will be ready…

Atlas Turf novogreen-Platinum TE Paspalum-licensed-grower-spain

Where does Platinum TE Paspalum expand production & distribution?

By: 2022. 11. 29.

Do you remember when I wrote about Atlas Turf and Golf Saudi will develop the region’s first internationally licensed golf and sports turf farm in Saudi Arabia? I also wrote that Atlas Turf Arabia will develop and distribute…

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…

Joe Simpson Ipswich Golf Club Overall Winner BIGGA Annual Photographic Competition 2022

Which greenkeeper deserves to win the BIGGA Annual Photographic Competition 2022?

By: 2022. 11. 23.

Sometimes I am a little bit envious of the work of greenkeepers. They are able to see so many unique moments on the golf course that we golfers cannot. I see that much better application materials have been…

Sweetspot banner

How did Hills Golf & Sports Club achieve massive revenue growth with Sweetspot?

By: 2022. 11. 22.

A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…

Toptracer Range St Andrews Links driving range_#18_notrace

How Toptracer Range has improved St Andrews Links’ driving range performance?

By: 2022. 11. 17.

I told you in July that Toptracer is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global tournament series. Now I can…

PGA Exclusive Community RepSpark November 2022

RepSpark has successfully renewed its partnership with the PGA Show

By: 2022. 11. 16.

We all know how hard is to acquire and retain a client. When you are able to retain such a client as the PGA Show you say it is a massive success. This is why I am happy…

Al Zorah Golf Club GEO Certified

How did Al Zorah Golf Club achieve GEO Certification?

By: 2022. 11. 15.

Sustainable golf course operations are not a marketing gimmick anymore. It is a strategic imperative. At the same time, a matter of survival, and a customer obsession enabler as well as an integral part of business risk. Some…

Golf Genius Golf Shop for PGA Professionals

What should the Golf Genius golf shop product know to be really useful?

By: 2022. 11. 07.

Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…

How do leading golf magazines’ lists help golf holiday & tee time sales?

By: 2022. 10. 24.

Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…

GolfSMART logo Square Simple

How does the GolfSMART mobile application reward playing golf frequently?

By: 2022. 10. 13.

Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…

RepSpark community on mobile

How can RepSpark Community help you to impress your pro shop customers & boost sales?

By: 2022. 10. 12.

Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…

Troon International Infographic_Leader Movements 2022

Who has Troon International promoted to leadership positions internally?

By: 2022. 09. 13.

This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…

John Deere_Apprentice 3

The John Deere renowned apprenticeship program is already 30 years old!

By: 2022. 09. 05.

John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…

Faisal Salhab 2021 Saudi Open Winner_Golf Saudi

How did Golf Saudi convince the Asian Development Tour to come to Saudi Arabia?

By: 2022. 08. 30.

A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…