Probably you remember that Nike Golf launched its 1st European (on the continent) Nike Performance Fitting Studio at the Himmerland Resort and Spa last month. Recently Nike Golf organized a competition in this Danish golf club among its Swoosh Staff members…
I think there are at least two common motivations among the 4 bidders (Spain, Italy, Germany and Austria) for the 2022 Ryder Cup: golf enthusiasm and promoting their country (as a country of investment, tourism destination etc.). The…
PING brand team member, Andy Sullivan captured his third win of the 2015 European Tour season at the Portugal Masters yesterday. His other 2 victories were: 2015 South African Open, Joburg Open. His other highlights of his career are: winning the Scottish…
I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…
I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…
Mount Juliet Estate becomes the 16th member of the exclusive European Tour Properties network with the announcement of the Irish venue as a European Tour Destination. Mount Juliet is located in the heart of County Kilkenny, becomes the first European Tour Destination…
Ashley Chesters, one of golf’s hottest young prospects has joined the Nike Golf brand team. He he has now signed a multi-year, head-to-toe deal with the iconic Swoosh brand. In 2014 when Ashley Chesters became the first player to successfully…
As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…
Most recently, as part of the next stage of Scotland’s bid to host The 2019 Solheim Cup, a team of Ladies European Tour officials inspected The Gleneagles Hotel. They spent 2 days touring the hotel, golf courses and other facilities as…
Bobby Jones has partnered with Golf Channel Academy (GCA) to become the official clothier to its network of 64 locations and more than 200 teaching professionals throughout North America. These are the details of this partnership: Bobby Jones provides: selection of complimentary…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
Troon has partnered with Executive OutReach Events to create the Troon Corporate Academy. Troon would like to help corporations to improve their relations with employees and customers and provide them unique recognition experience. The Troon Corporate Golf Academy can be implemented on…
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…
Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…
Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…
The 2015 Troon Challenge has just ended at Troon North Golf Club (August 22-23, 2015) after 12 weeks of hard-fought competition contested on 35 courses, spanning 16 states. The game attracted more than 1,200 amateur golfers. This was a shamble…
Scotland is still excited about hosting The Solheim Cup in 2019. In March it was questionable whether Scotland will launch a formal bid in the summer. Now it is sure that they will officially bid for the hosting of The…
By winning the WGC-Bridgestone Invitational on last Sunday, Shane Lowry has achieved a two-fold victory: became a full PGA Tour member + world golf ranking of No. 19. Actually this is Shane's first PGA Tour victory since 2009 when he…
I've got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK. This means a…
On the 1st of July, I have already reported about American Golf 9 Hole Championship. In that time I wrote that Justin Rose, a TaylorMade brand ambassador will be the main prize (the winner can play with him).…