Golf Marketing

How long will Ricoh sponsor the Women’s British Open?

By: 2015. 08. 01.

Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…

2015 Ricoh Women’s British Open Championship stays at Turnberry

By: 2015. 07. 29.

On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…

Wilson Golf’s “Driver vs. Driver” crowdsourcing campaign is coming

By: 2015. 07. 21.

Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…

Ojee Golf is challenging Arccos Golf and Game Golf

By: 2015. 07. 20.

Within a year, I had the chance to write reviews about Arccos Golf, Game Golf, Zepp Golf and Microsoft Golf Tile (in association with TaylorMade). Now, here comes another golf training gadget. Ojee Golf's Talon (a digital display;…

Jay Karen is the new CEO of National Golf Course Owners Association

By: 2015. 07. 17.

A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…

Alstom Open De France’s 1st Austrian winner

By: 2015. 07. 06.

Bernd Wiesberger (World ranking: 23; FootJoy brand ambassador) produced an impressive final round of 65 (a 13 under total) to win the Alstom Open de France at future Ryder Cup host venue Le Golf National. Bernd Wiesberger is the first…

Jordan Smith is becoming a Nike Golf athlete

By: 2015. 07. 01.

Nike Golf has just announced that former Walker Cup player Jordan Smith will join to its brand team. The 22-year-old - who plays out of Bowood Park Golf Club in Wiltshire – has agreed a multi-year, 14-club, head-to-toe deal with…

2 Spanish private golf clubs are joining World of Leading Golf

By: 2015. 06. 30.

Real Club de Golf Las Brisas and Club de Golf Aloha, both from Andalusia are joining World of Leading Golf (WLG).  Real Club de Golf Las Brisas is currently rebuilding its back 9 holes under the auspices of renowned…

Royal & Awesome helped to raise more than £10,000 for Sparks

By: 2015. 06. 25.

Fulwell Golf Club, Twickenham held the second Sparks Longest Golf Day Challenge with the help of the Scottish clothing company Royal & Awesome. Almost 50 golfers endured four rounds of gruelling, dusk-to-dawn golf at the 111-year-old club, while wearing Royal &…

The Ladies’ Golf Union and IMG signed a deal with NBC Sports Group

By: 2015. 06. 08.

Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s…

Swing Catalyst found a UK distributor

By: 2015. 06. 05.

Optimum Golf Technologies will be the distributor of Swing Catalyst in the UK and DACH - German-speaking nations. Swing Catalyst's Balance Plate technology is comprising more than 2,000 high-resolution pressure sensors, it provides a range of critical data including…

Peter Hanson joins Srixon-Cleveland Golf Tour Staff

By: 2015. 06. 04.

Peter Hanson has agreed to terms on a multi-year contract to become a member of the Srixon/Cleveland Golf PGA Tour staff. As I expected none of the sides shared any details of this contract. What is sure that he will…

Søren Kjeldsen won the 2015 Dubai Duty Free Irish Open

By: 2015. 06. 02.

Søren Kjeldsen won on Sunday the 2015 Dubai Duty Free Irish Open held at the Royal County Down Golf Course, in Newcastle, Northern Ireland. This was his 4th European Tour International Schedule victory. Thanks to his great game he moved to 105th in…

Unprecedented number of golf rounds played in Algarve in Q1 2015

By: 2015. 05. 22.

The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…

Do you want to challenge European Tour stars at BMW PGA Championship?

By: 2015. 05. 19.

Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…

Royal & Awesome is partnering with Direct Golf

By: 2015. 05. 18.

Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…

iPlayGolfUK opens UK’s largest indoor golf experience outside London

By: 2015. 05. 14.

Near Milton Keynes, iPlayGolfUK opened UK’s largest indoor golf simulator complex outside London. iPlayGolfUK has six huge screens on which you can play over 70 of the world’s most famous golf courses, in a Sports Bar environment including a large…

Patrick Cummins and his team won the Knight Golf Tournament

By: 2015. 05. 10.

I rarely write about Indian golf tournament events, but in this case I thought it is worth to write about the Knight Golf Tournament. Knight Golf Tournament took place early this week at the Royal Calcutta Golf Club.…

Donnafugata Golf Resort is on the short list of Prestigious Star Awards 2015

By: 2015. 05. 08.

Donnafugata Golf Resort is one of the leading nominees to be named as the ‘Most Prestigious Sporting Venue 2015’ when the winners are announced at a lavish prize-giving ceremony in London on September 18. After 6 years Prestigious…

Smylie Kaufman wins his first Web.com Tour title

By: 2015. 05. 06.

I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…