Golf Media

Hideki Matsuyama signs with IMG

By: 2015. 01. 06.

The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for  for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…

Can video save the golf star?

By: 2014. 11. 24.

For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…

Golf World Magazine R.I.P.

By: 2014. 08. 07.

Golf World Magazine's print version passed away after 67 years. The current publisher, Conde Nast bought is from The New York Times in 2001. During the transition, less than 10 people were laid off. I think it is…

LPGA’s future in numbers

By: 2014. 07. 07.

I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…

Tiger Woods effect hits Pinehurst Resort

By: 2014. 06. 15.

Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned  us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…

Where to watch 2014 US Open Championship?

By: 2014. 06. 12.

I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than…

Who will win the next Ricoh Women’s British Open?

By: 2014. 06. 02.

The big question before the next Ricoh Women's British Open, will Stacy Lewis be able to defend/reclaim her title? The event will be held at Royal Birkdale Golf Club, Southport, England, 10 –13 July.   Actually everyone who are…

Have you seen Ian Poulter on 4 wheels?

By: 2013. 08. 23.

Don't worry! Ian Poulter didn't lose his mind. I am just kidding.  As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…

Rebounding golf participation in the UK

By: 2013. 07. 14.

Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…

Glide on golf course like Bubba Watson

By: 2013. 04. 03.

Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…

How Sergio Garcia found himself on the tree?

By: 2013. 03. 28.

When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…

Blogger relations in the golf industry

By: 2013. 02. 18.

To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist?   We should find the answer…

TaylorMade combines print ad with augmented reality

By: 2013. 01. 16.

This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…

Who will be the European Tour players in 2013?

By: 2012. 11. 07.

As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun.  I…

Golf mobile applications as a source of revenue – part 2

By: Anthony Douglas 2012. 10. 15.

Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…

Golf mobile applications as a source of revenue

By: Anthony Douglas 2012. 10. 08.

10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…

Where is a true golf social networking site?

By: 2012. 10. 07.

As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…

GolfTube goes live

By: 2012. 08. 29.

I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…

NGCOA vs social commerce

By: 2012. 08. 14.

Since I wrote my post about how golf courses could use Groupon or similar companies' services, I have received many comments (pros and cons). Some were worried about the reputation and profitability of their golf course, others' concern…

Should we sponsor golf tournaments?

By: 2012. 06. 17.

Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…