310 entries: customer persona

What should Lumine improve in its The Lakes course?

By: 2016. 07. 21.

Lumine Mediterránea Beach & Golf Community announced yesterday it will be making a strategic investment in The Lakes course to enhance guest and playing experiences. The Lakes course is a Greg Norman designed, par-71, 6300-meter long golf course. Lumine…

Is the new hotel of PGA Catalunya Resort attractive?

By: 2016. 07. 14.

Probably you remember, that in last May, I wrote about that the PGA Catalunya Resort will add a new 5-star hotel, the Hotel Camiral in June following an investment of €33 million. So from now on, we can enjoy the…

When will Foremost Golf embrace the opportunities of IoT?

By: 2016. 06. 08.

Foremost Golf has announced it is to expand its innovative NetTickIT in-store ticketing solution. Since the launch of NetTickIT last year, over 40,000 tickets printed. The essence of the ticketing solution is that it enables Foremost Golf members to…

How could the Macdonald Monchique Resort & Spa be successful?

By: 2016. 06. 02.

Macdonald Hotels & Resorts has just opened its new Macdonald Monchique Resort & Spa in Portugal close to the leading golf courses i the Algarve and a 15-minute drive from Portimão and an hour from Faro International Airport. These are…

How would you improve The Reserve Club at Woodside Plantation?

By: 2016. 05. 27.

Troon has been selected to manage The Reserve Club at Woodside Plantation. The Reserve Club at Woodside Plantation is a private country club nestled within Woodside Plantation, a Southern Living Inspired Community located in the Carolina foothills. The Reserve course…

How can PGA Catalunya Resort’s new hotel inspire you?

By: 2016. 05. 26.

Early this year, I have already written about that the PGA Catalunya Resort has enhanced its portfolio of rental properties by over 70% to include a larger mix of luxurious family houses, golf-fronted semi-detached villas. Most recently, PGA Catalunya Resort…

How will Glendale Golf improve the pace of play?

By: 2016. 05. 25.

I could easily start this post with the cliché of there is nothing new under the sun, but I will not do that. I think, Troon was the first golf club management company that came up with a…

How can the Le Golf National improve engagement?

By: 2016. 05. 06.

I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…

How could Troia Resort be more attractive?

By: 2016. 05. 04.

Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the…

How can Troon exploit German golf tourism?

By: 2016. 04. 18.

There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…

Why is the indoor golf concept luring entrepreneurs?

By: 2016. 04. 13.

Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…

Is the Scottish golf industry remarkable?

By: 2016. 03. 24.

A recent R&A study (A satellite account for golf in the UK) found that the Gross Value Added (=defined as the profits plus wages within an industry, less an adjustment for taxation and subsidies) of the golf industry in the…

What is PGA Catalunya Resort’s luxurious Airbnb solution like?

By: 2016. 02. 29.

Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…

Why should reviews matter to your golf club?

By: Anthony Douglas 2016. 02. 25.

Just like many other areas of tourism that have greatly benefited by coming online, the golf industry is no exception. In the past decade, we’ve notably seen how the hotel industry was revolutionized by the appearance of OTA’s…

What is like a carefree golf polo?

By: 2016. 02. 17.

Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…

Is technology becoming a new breed of sales assistant?

By: 2016. 02. 12.

There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…

What could attract more golfers to the Dominican Republic?

By: 2016. 02. 05.

A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…

Golf club membership with benefits

By: 2016. 02. 02.

In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…

When will pro shops exploit beacon technology?

By: 2015. 12. 28.

I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…

How could The Falls Club really revive?

By: 2015. 12. 03.

The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…