Recently Silver Creek Valley Country Club (San Jose, California) has declared a new objective for this year. Namely, they would like to be among the leading private clubs in the country. Silver Creek Valley Country Club’s improvement plan…
Billy Casper Golf will manage the private, member-owned Forest Hill Field Club. They will direct club operations, golf and grounds maintenance, membership marketing, staffing and training, member activities, food and beverage, merchandising, golf instruction, public relations, special events…
What a nice initiative to promote golf among women from Wilson Staff. Wilson Staff has just expanded its partnership with Women on Course (WOC), the nation’s premier golf-lifestyle networking organization (hosts more than 20,000 women at 2,000 annual…
What a nice open handed people are playing in Crown Golf clubs. Crown Golf club members have now donated over £100,000 to The Golf Foundation in the last 8 years. Since 2006, members at Crown Golf clubs have been contributing…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…
59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…
In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…
I must admit that I am in a dilemma. Two weeks ago I wrote about wearables versus gadets like Arccos Golf and Game Golf. I highlighted in that post as one of the main disadvangtages of such devices…
First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at…
Back in this April I had already written about Brocket Hall Golf Club won 59Club Awards' Silver Flag award for outstanding customer service. Recently Brocket Hall Golf Club conducted a mystery shopping survey by 59Club. Brocket Hall reached…
I am happy to hear that Brocket Hall is able to attract so many charity events. Double Olympic gold medallist Dame Kelly Holmes and English cricket legend Sir Ian Botham each held charity golf days at the Hertfordshire…
In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get…
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…
Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…
Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show. SkyCaddie TOUCH features many useful things like: glove-friendliness; easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone…
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…
In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…