There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…
Last week Troon had been selected to manage the Contra Costa Country Club located in the Bay Area in Pleasant Hill, California. The club’s 18-hole golf course has been redesigned in 2014 by Robert Trent Jones II, The changes…
Yesterday Wilson Staff announced the launch of a new iron called the Wilson Staff C200. In Wilson Staff vocabulary, "C" stands for crossover (=distance + accuracy). I found 2 major innovations in the new Wilson Staff irons: patent-pending FLX…
Early this year I was happy to hear about Hole19's Apple Watch app. Probably they were the first in the golf industry who developed an app also fro Apple Watch. Today, PING has launched bravely, as an early adopter…
What can bring more joy to an avid golfer when he cannot play golf at his golf club for various reasons than enabling him to play in an almost real world condition with his own golf clubs. This is…
Swingbyte is not new to Srixon / Cleveland Golf. In March 2015, was launched Cleveland Golf Wedge Analyzer powered by Swingbyte. So it seems to me Swingbyte lived up to the expectations of Srixon / Cleveland Golf and now…
Last week Wilson Staff announced its new Wilson Staff FG Tour F5 line of woods that will be available from January 2016. They have already tested it by tour players like Kevin Streelman. F stands for Feel in Wilson Staff's F-C-D…
Abacus Sportswear is not unknown for the Solheim Cup. As we have become accustomed in the last 5 years, Abacus continues to be the Official Apparel Supplier of the European Solheim Cup Team. Abacus Sportswear will provide 1,608 garments for Europe's…
In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…
I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…
The 2015 Troon Challenge has just ended at Troon North Golf Club (August 22-23, 2015) after 12 weeks of hard-fought competition contested on 35 courses, spanning 16 states. The game attracted more than 1,200 amateur golfers. This was a shamble…
Cleveland Golf has just launched its 2 new game-improvement wedges, the Smart Sole 2.0 C wedge and the Smart Sole 2.0 S wedge. The Smart Sole 2.0 C wedge meant to eliminate the chunked wedge. The Smart Sole 2.0 C is encouraging crisper, more consistent greenside chips with…
Scotland is still excited about hosting The Solheim Cup in 2019. In March it was questionable whether Scotland will launch a formal bid in the summer. Now it is sure that they will officially bid for the hosting of The…
Of course DIRECTV will cover the 97th PGA Championship at Whistling Straits as part of their “PGA TOUR Experience". I think you have already noticed on your TV. In February I had already reported that DIRECTV signed a…
How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…
Søren Kjeldsen won on Sunday the 2015 Dubai Duty Free Irish Open held at the Royal County Down Golf Course, in Newcastle, Northern Ireland. This was his 4th European Tour International Schedule victory. Thanks to his great game he moved to 105th in…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…
Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old…
If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…