99 entries: retention

Nebřenice Chateau at Oaks Prague

How Oaks Prague saved Nebřenice Chateau from demolition & beautify it?

By: 2022. 10. 11.

Last year I gave professional training to a leading golf turf machinery company's sales team about the importance of sustainability. During this training, I told my audience: People enjoy playing a golf course that speaks of its place.…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

omnichannel experience Players 1st

How can Players 1st help golf clubs to be able to deliver an omnichannel experience?

By: 2022. 06. 16.

2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…

Players 1st x England Golf cooperation 2022

Players 1st Membership Suite of Experience surveys proved to be good for England Golf

By: 2022. 06. 15.

A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…

Chris Duffy staffing crisis

The club industry staffing crisis

By: Chris Duffy CCM 2022. 04. 11.

One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…

Burhill Group_Abbey Hill_GolfCourse_AndyHiseman

How did the Burhill Group reaccredit its golf clubs as GEO Certified?

By: 2022. 04. 06.

I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…

Players-1st-infographic_platform_HERO

Here is how you can understand better your golf club customers’ needs

By: 2022. 03. 21.

Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

Union League National Golf Club par 4 2nd hole on the Meade Nine-resized

The new incarnation of Union League National Golf Club

By: 2022. 02. 16.

With 23 holes down and 4 to go, the new incarnation of Union League National Golf Club, designed by Fry/Straka Global Golf Course Design, would normally be looking at a grand reopening sometime in late 2022. Union League…

2022 Trilby Tour

Here is the 2022 Trilby Tour schedule. Are you ready?

By: 2022. 02. 11.

I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…

London Golf Club Reece Salvage, Becky Bainbridge and Lewis Matthews

How does the London Golf Club retain its best talents?

By: 2022. 02. 02.

The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…

Silk Path Dong Trieu Golf Course to begin the course's groundbreaking

Sir Nick Faldo’s latest Signature masterpiece: Silk Path Dong Trieu Golf Course

By: 2021. 11. 02.

The construction of Sir Nick Faldo's latest Signature masterpiece, the Silk Path Dong Trieu Golf Course is in progress. The centerpiece of the multi-million-dollar project in the northeast of Vietnam will be an 18-hole championship course, capable of…

John Deere golf tournament support-resized

John Deere in support of 3 international golf tournaments in Scotland

By: 2021. 07. 09.

How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…

Players 1st BI Tool visual

How can Players 1st’s BI suite give an edge to golf clubs?

By: 2021. 07. 05.

I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…

Glenmuir Spring Summer 2022 Collection Sorbet Portrait

Is the Glenmuir Spring Summer 2022 Collection bold enough?

By: 2021. 06. 23.

It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…

Nexxchange-Egolf acquisition

What will NexxChange gain from the acquisition of E-Golf4U?

By: 2021. 05. 19.

We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…

Sunday Times BDO 100 Profit Track BGL w number

Burhill Group in the TOP 10 at the BDO Profit Track 100 awards

By: 2021. 04. 13.

In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…

Golf GameBook Open 2021 Finland Sweden

Who can win in the Golf GameBook Open digital golf tournament?

By: 2021. 04. 08.

Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…

Gadsden Country Club

How could Troon help the Gadsden Country Club to succeed?

By: 2021. 02. 16.

Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…

Sentosa Golf Club food waste management solution

Sentosa Golf Club is gearing up to fight food waste. How?

By: 2020. 09. 22.

Have you heard that Asia produces over 50% of global food waste? China, South Korea, and Japan are being responsible for 28% of disposed food. At the same time in Singapore, I can see continuous improvement in disposed food…