2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…
I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…
With 23 holes down and 4 to go, the new incarnation of Union League National Golf Club, designed by Fry/Straka Global Golf Course Design, would normally be looking at a grand reopening sometime in late 2022. Union League…
I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…
The construction of Sir Nick Faldo's latest Signature masterpiece, the Silk Path Dong Trieu Golf Course is in progress. The centerpiece of the multi-million-dollar project in the northeast of Vietnam will be an 18-hole championship course, capable of…
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…
I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…
It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…
In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…
Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…
Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…
Have you heard that Asia produces over 50% of global food waste? China, South Korea, and Japan are being responsible for 28% of disposed food. At the same time in Singapore, I can see continuous improvement in disposed food…
After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…
20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…