What can SkyCaddie TOUCH do for golfers?
I must admit that I am in a dilemma. Two weeks ago I wrote about wearables versus gadets like Arccos Golf and Game Golf. I highlighted in that post as one of the main disadvangtages of such devices…
760 entries: Club Car
Who have the lightest adjustable drivers on the market?
Recently Wilson Staff came up with their new D200 family. Just like its competitors Wilson Staff would like to enable golfers to achieve more distance and accuracy. The new promise is that with The Right Light technology is…
Phil Mickelson continues with Callaway Golf
As it was expectable Phil Mickelson is continuing to work with Callaway Golf as a Staff Pro. Phil Mickelson has signed a multiyear extension with Callaway Golf. As a Staff Pro, he will continue to play Callaway clubs, a Callaway golf…
Quinta do Lago’s North Course went through a redevelopment
For some golfers Quinta do Lago’s North course is a hotchpotch. This is a really a disadvantageous perception of a golf course that is situated in such a competitive golf marketplace as Algarve where there are 40+ golf courses…
Srixon’s new Z series woods and irons are coming to the US
Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014.…
Sustained performance at Onyria Palmares Beach & Golf Resort
In 2013 Publituris Portugal Travel Awards (Portugal's national tourism "Oscar" award) awarded Onyria Palmares Beach & Golf Resort in categories ‘Best Five-Star Hotel’ and ‘Best Golf Course’. This year the 27-hole complex was only awarded for the country's best golf course. At the…
Preview: Big Bertha Irons with 360 Face Cup technology
Callaway Golf has just announced that the Big Bertha Irons will be upgraded by the new 360 Face Cup technology. This is not a new technology. Previously it was used for Callaway Golf's fairway woods and hybrids. …
Thracian Cliffs Golf & Beach Resort joins IMG Prestige
I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf…
How Direct Golf UK can expand in Europe?
In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK…
Cleveland Golf 588 RTX 2.0 wedges with unique spin control
Cleveland Golf introduced last week its new 588® RTX™ 2.0 wedges. The question is always the same when a golf equipment manufacturer is coming out with a new golf club: what makes it different and better from golfer point of view? The 588…
New Callaway Golf Apex irons are available
Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Callawaygolf.com. Apex Muscleback irons It is a new addition to the Apex Family.…
Direct Golf goes to Tesco. Why?
Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.…
Help disabled golfers with your unwanted golf equipment!
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
Las Colinas Golf is shortlisted for the Golf Resort Award
Last year PGA Catalunya Resort was the lucky Spanish golf club to win at the European Property Awards as the best golf development in Europe. At this time Las Colinas Golf & Country Club is close to win the…
Growing business potential of Asian female golfers
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
Callaway’s Speed Regime golf balls adapts to you
Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers. In case of the new Callaway Speed Regime golf balls that…
Callaway Golf knows who is worth sponsoring
Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…
Last days of TaylorMade R1 driver
TaylorMade introduced in 2011their new driver, the R1 driver. First day offered it white and then this May in black. Personally, I prefer the black one because it gives the feeling of a powerful driver. I like TaylorMade R1…
The End of Rack Rate? Dynamic Pricing in the Golf Industry
Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…
What would happen if Hunter Mahan…
Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…