Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…
It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…
Have you been keeping up with Castle Stuart Golf Links (since 2009) lately? The Cabot Collection acquired this fantastic golf club in Inverness, Scotland, in 2022 and added it to its impressive collection. One of the first actions…
Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…
As you know, Le Golf National is the French Golf Federation's facility and the host venue of several international golf tournaments (e.g., 2018 Ryder Cup, 2024 Olympic Games, French Open, etc.). That's why I was very curious about,…
Much has been written and said - including me - about Sotogrande during its 60 years of existence. Here I summarize what they can be really proud of and what their competitors can learn from. We will see…
Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
The Legends Tour will return to the JCB Golf & Country Club - from 3-5 August 2023 - following the hugely successful JCB Championship - more than 7,000 spectators - at the venue last year, with 2011 Open…
Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…
The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…
The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
The name - Golf Lottery - of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf's money-raising capabilities. In 2019, the PGA Tour and its tournaments…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…