I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…
It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
Nike Golf wants to show us, that golfers are just like other athletes who bland training and life plus want to express themselves on and off the golf course (see Bubba Watson or Rickie Fowler who dare to…
Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…
Don't worry! Ian Poulter didn't lose his mind. I am just kidding. As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company is just restructuring and want to focus on golf balls…
In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…