Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year…
I am happy to report that one of Portugal’s most iconic golfing venues is being restored to its former glory. Those who are elder than me, can remember how great was Aroeira in the 70s and 80s. Aroeria…
I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…
Usually I don't like to write about golf clubs' promotions, but when I saw the pictures about Exclusive Golf's The Manor House Golf Club I could not resist to share with you the details of the promotion neither…
One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…
Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…
The British & International Golf Greenkeepers Association’s (BIGGA) "Continue to Learn" education program, which takes place each January, has received the support of The R&A as part of its commitment to a sustainable future for golf and golf…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…
Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…
Do not be misled by the recent decline in Topgolf Callaway Brands stock. According to The Motley Fool, Topgolf's stock has decreased by 20% year to date and 33% over the last 12 months. Indoor golf and entertainment…
The Golf Course Superintendents Association of America (GCSAA) and FFA have agreed to provide a competitive event for high school agricultural education students emphasizing turfgrass science skills. The 2025 National Turfgrass Science Invitational will be held February 3-5 at the…
Over the past three years, NexxChange, an Austrian golf club management software company, has progressively expanded its market presence in Europe through strategic acquisitions and partnerships: 2021 - acquired the Dutch E-Golf4U; 2023- partnered with UGolf Bluegreen, Europe's…
After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…
Troon has been selected to manage Woodholme Country Club, a member-owned private club in Pikesville, Maryland, northwest of Baltimore. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership sales and marketing.…
While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…
It was quite shocking to discover that in 2019, the share of female greenkeepers in the USA was only 1.5% and that there are only 4 female members of the American Society of Golf Course Architects. In 2019,…
The British Medical Association claims "It is estimated that around 700,000 people in the UK have a diagnosis of autism. One in 100 children in the UK have a diagnosis of autism spectrum disorder." The BeyondAutism organization found: 7…