Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely: "....with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of…
The brand-new PowaKaddy CT8 GPS joins the CT6 in PowaKaddy’s compact range, and boasts a fully-integrated GPS, accessible via an entirely new 3.5” full-color touch screen display, making it the smallest, most intelligent ultra-compact GPS golf trolley in the world.…
ECCO Golf must have thought a lot about how to enhance or uplift the design and the image of its 4 iconic golf shoes. Then, successfully persuaded J. Lindenberg’s design team to redesign these shoes and create a…
My feet are really grateful to my ECCO Golf Biom golf shoes. I shared this with you because I see Puma Golf’s new PROADAPT ALPHACAT spikeless golf shoes are challenging ECCO Golf. The question is whether Puma Golf…
The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…
Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…
It is not a big surprise why Mastercard is satisfied with the Golfbreaks partnership. Can you imagine the value of a fresh and up-to-date email database of customers with high purchasing power? Golfbreaks, according to its confession, has…
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. TaylorMade Golf has completed…
Have you read in The Guardian in March that Saudi Arabia has spent at least $1.5bn on high-profile international sporting events in a bid to bolster its reputation? The Saudi sports economy has grown 174% in the last…
You must have heard that Aldar Properties sold the Abu Dhabi Golf Club Complex for $49 million in 2020. The new owner is a financial investor. Following new ownership at the start of 2021, the Club is now…
It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
Do I have to explain to you the essence of BOA technology? Today, no one doubts that optimally fitting footwear significantly impacts performance through altering athlete biomechanics. The usage of BOA technology in golf shoes is not a…
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…
Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…
For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…
The news about the new version of Cobra Golf T-rail irons came late for me. In the coming weeks, I am expecting to receive my new Wilson Staff D9 clubs. "The next generation of Cobra T-Rail (Transition Rail)…