During the week that the European Tour visits the 2018 Ryder Cup host venue Le Golf National for the 100th Open de France, European Tour Properties will announce the 2022 host venue Marco Simone Golf & Country Club as the…
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
Almost a decade (since 2007) has passed since the launch of the joint educational program of HSBC and the China Golf Association, the CGA-HSBC Junior Golf Program. It is supervised by a development committee that has representatives from HSBC,…
Glenmuir has a longstanding history of supporting PGA events. Therefore, it is not a big surprise that company will continue its title sponsorship of this year’s Foremost Golf Championship. The game will be played at The Oxfordshire Golf Club…
Since last year, ANA Airways is the new title sponsor of the leading LPGA event that previously was known as the Kraft Nabisco Championship. Contested at Mission Hills Country Club in Rancho Mirage, Calif., since its inception, the ANA…
While Asian Tour will resume negotiations with the European Tour over a proposed merger, they have just announced a partnership with ECCO Golf brand. Jesper Thuen, ECCO’s new Head of Golf, Asia, said, “We see the Asian Tour as…
Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…
PING was happy to announce early this week, the extended multi-year sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…
Last year, there was an interesting lawsuit against the PGA Tour. More than 80 PGA Tour caddies were demanding share of profits from the sponsored bibs, together with “damages and disgorgement” for wearing the bibs in the past. Since…
When I think about Qatar's connection to the sport, then Qatar Airlines' & Qatar Foundation's FC Barcelona sponsorship comes to my mind. Unlike in the UAE, Qatar has only one serious golf course the Doha Golf Club. This…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…
G/FORE will be providing their well known colourful gloves and shoes as prizes to the individual winners of the Players Tour's tournament in 2015. In addition to this G/FORE will enter into the glove and shoe sponsorship deal…
My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…
Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year…
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…