96 entries: sponsorship

On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…

Somehow it seems to me that all of the major palyers of the consol game business are struggeling. Microsoft's Xbox continues its long history of losing money (cca. 2 billion USD per year). Even in this year Xbox…

Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…

Although Galgorm Castle Golf Club is one of Northern Ireland's best golf course, I haven't heard a lot about it. I knew that Galgorm Castle Golf Club was the first to host the PGA EuroPro Tour in Northern Ireland…

Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…

I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…

Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf.  Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…

Don't worry! Ian Poulter didn't lose his mind. I am just kidding.  As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…

Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…

I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…

As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…

In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…

Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…

I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…

Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…

After a long-long fight for the recognition, the Olympic Committee decided to add golf to the list of olympic sports. Now it is our turn to meet expectations. These expectations are likely to be counted in GRP, revenue…