Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…
A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…
When I first heard about a Hungarian golf club that allows golfers to play footgolf, I found it strange and as a sign of decay of the golf club. My other concern how footgolf will effect the quality…