I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…
The Club Managers Association of Europe (CMAE) has launched a new networking group, the CMAE Young Managers Group on 30th May. The idea behind the CMAE Young Managers Group is to help CMAE members under age 35, to enhance their career…
The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…
None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…
I received many positive feedbacks about my TOP 10 golf travel blogs' list that I published in August. So I thought to analyze another social media platform, the Instagram, and who are the most successful golf travel Instagrammers.…
How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…
The Dom Pedro Group, one of the world’s most renowned hospitality brands, has introduced a newly formed division, the Dom Pedro Hotels & Golf Collection. All this happened after the acquisition of Vilamoura’s five best-loved courses (Oceânico Group was…
I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…
Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
The 6th annual IAGTO Asia Golf Tourism Convention (AGTC), will take place in Danang, Vietnam, from 7-13 May this year, will be Asia’s largest-ever golf tourism event. The event will be held at the Furama Resort Danang and…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…