Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.…
I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities. Schools are currently scheduled now through October 2014 with even…
Last year PGA Catalunya Resort was the lucky Spanish golf club to win at the European Property Awards as the best golf development in Europe. At this time Las Colinas Golf & Country Club is close to win the…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…
Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…
I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…
I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…
Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work that companies are launching brand pages for…
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…