I've got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK. This means a…
In the last couple of years UAE is among the the Top 10 Fastest Growing Tourism Hotspots in the world. Just in 2013, UAE's golf tourism grew by 10.4%. In 2013, Abu Dhabi and Dubai were the 6th golf tourism…
Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener"…
Troon Golf has been selected by Kennedy Wilson Europe Real Estate PLC, owner of Fairmont St Andrews, to manage golf operations at the championship venue located at Scotland. Kennedy Wilson Europe Real Estate acquired the exclusive 209-bed property last summer…
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
After 30 years of service, owner and chairman of Direct Golf John Andrew was awarded the prestigious title of ‘Fellow’ of the Professional Golfers Association. This is actually a recognition of John Andrew's contribution to the golf retail business…
In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK…
Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in…
Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.…
I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities. Schools are currently scheduled now through October 2014 with even…
Last year PGA Catalunya Resort was the lucky Spanish golf club to win at the European Property Awards as the best golf development in Europe. At this time Las Colinas Golf & Country Club is close to win the…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…
Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…
I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…
I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…
Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…