Now that I have received my second vaccination on Friday, I feel like I have to travel abroad to play golf. Two years ago I wrote that we should visit less known Portuguese golf resorts because often they…
In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…
Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…
The growth of online golf retailing is forcing pro-shops and brick-and-mortar golf retailers to reassess the true value and role of their stores. I believe experience remains essential to the future of the store – but it needs…
Now I see on my calendar that it has been 2 years since I gave a keynote presentation (customer experience as a differentiating factor) in Estoril at the 4th National Conference on Residential Tourism & Golf. Before I…
One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…
Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…
I am totally aware of the benefits of speaking engagements as a great tool to build my personal brand. This is why I started a couple of years ago to search for relevant golf business events and podcast…
We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…
If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…
I have already shared with you the news about the renovation work at Chart Hills. The club is hoping that all of the work will be completed before the start of the 2021 golf season or sooner if…
I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…
Whatever type of private members club you are, whether its Golf, Tennis, Sailing, or City Club it is highly likely that your club is managed through a volunteer committee/council or Board of Directors. The keyword here is VOLUNTEER…
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…
It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…