It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…
We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
Some European golf markets have to realize that the golf season is getting to the end. However, there are few countries, among them Portugal and its Algarve region where we can still enjoy the sun and superb golf…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…
I am so happy that Your Golf Travel came to the same conclusion as I did last July. In that post, I highlighted the Portuguese Tee Times Golf Agency's 'unlimited golf concept' as a great offer. The reason why…
I have already heard many promising great news about the latest success of the Portuguese golf tourism industry, but I wanted to hear from first hand about the details. This is why I asked Carlos Ferreira, the Founder…
The latest new business win of Troon Privé is probably the first time when I hear from them about winning an assignment of a non-golf country club. The Santa Ana Country Club (in San Jose, Costa Rica) is a new, non-golf country…
Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…
Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…
In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”. As part of the customer experience innovation and development, I recommended a high level of…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…
I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…
Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…
When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…