Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…
Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…
In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…
Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of Wycombe Heights Golf…
When I first heard about that Troon will manage the Deering Bay Yacht & Country Club in Coral Gables, Florida, I could not imagine that is a very eventful place. Deering Bay Yacht & Country Club is a unique…
Actually, this post is intended to be a positive one when I heard that Cams Hall Estate in Fareham, Hampshire (owned by Crown Golf) has got a new FEMALE general manager in the person of Heather Tubb. She is still one of…
In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
It always makes me happy to share the news of a renovated, famous golf course. Most recently, the Harry Colt designed La Mer Course at Le Touquet Golf Resort (Normandy, France) gained back almost completely its old splendor.…
The Dom Pedro Group, one of the world’s most renowned hospitality brands, has introduced a newly formed division, the Dom Pedro Hotels & Golf Collection. All this happened after the acquisition of Vilamoura’s five best-loved courses (Oceânico Group was…
I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…
At the end of 2015, Rand Jerris, Ph.D. the Senior Managing Director of Public Services for the United States Golf Association gave an interview to my guest writer Rich O'Brien about sustainability. Rand Jerris said in that interview that "With…
I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…
Burhill Golf and Leisure Ltd (BGL) has recently had five venues recertified by the Golf Environment Organisation (GEO) with the remaining five to follow as a result of continued, progressive works carried out across the operator’s 22 golf…
It is great to hear that a prestigious golf course like the Gleneagles is returning to its original golf course design. In Gleneagles case, to James Braid's design who originally designed the Queen's Course (a heathland course). Here…
Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
Actually, this post could have been solely about Amendoeira Golf Resort's Faldo course and Christy O’Connor Jnr course nominations for the title of ‘Portugal’s Best Golf Course’ in 2017 (+‘Portugal’s Best Golf Hotel’) at the World Golf Awards. However,…
In 2013 I wrote about the importance of specific educational background in connection to golf club management. In that post, I quoted the study of Colt Mackenzie McNair and Club Managers Association of Europe from 2010. This study found that a degree-level education…