37 entries: "John Deere"

John Deere ZTrak_Z370R_electric_mowing_08

Should we choose the new John Deere Electric ZTrak mower?

By: 2024. 09. 18.

It appears that John Deere and Jacobsen are not only focused on reducing the noise levels of their lawnmowers but also on promoting the sustainability of golf courses. In contrast, Toro seems more concerned with addressing the noise…

John Deere Newquay Golf Club sprayer 2

What advantages will Newquay Golf Club gain from their new John Deere GPS sprayer?

By: 2024. 07. 22.

Is it worth it for golf clubs to invest in diesel vehicles for development in 2024? Despite the current trend, diesel vehicles will still be permitted for use in the UK until 2035, as opposed to the previously…

Beau Desert Golf Club Cutting greens with the new John Deere machinery

Beau Desert Golf Club is on a sustainability mission with John Deere

By: 2024. 07. 02.

John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

John Deere_TURF_Precision_Turf_Visual_Splitscreen_final copy

How does John Deere train its dealer network for its precision turf technology?

By: 2023. 06. 08.

Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…

John Deere Morpeth Golf Club-2

Why did Morpeth Golf Club invest now in new John Deere golf course equipment?

By: 2023. 04. 28.

Two years ago we heard that the new management of Morpeth Golf Club was planning to invest £1m to enhance and upgrade the golf club. As part of the investment extensive refurbishment of the clubhouse has already been…

John Deere 7700A E-Cut PrecisionCut Fairway Mower

Why worth visiting the John Deere booth at BTME 2023?

By: 2023. 01. 24.

In the second half of last year, I first heard that John Deere will introduce its electric greens mowers at the BTME in 2023. I planned to be there at BTME this year. Then, unfortunately, something happened to…

Trevose Golf and Country Club John Deere equipment

What equipment did Trevose Golf & Country Club buy from John Deere?

By: 2022. 12. 02.

I am sure you are familiar with Trevose Golf & Country Club! Opened in 1925 the Championship Course (H.S. Colt design) has played host to The Brabazon Trophy (2008), The McGregor Trophy (2012), the English Men’s County Finals…

John Deere_Apprentice 3

The John Deere renowned apprenticeship program is already 30 years old!

By: 2022. 09. 05.

John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…

2022 Award winner Ben Matthews with Sandy Armit John Deere

How does John Deere endorse great talents?

By: 2022. 05. 19.

I found an interesting personal, career story of Ben Matthews, an SRUC student. Who has just won the 2022 HNC Golf Course Management Student of the Year Award, sponsored by John Deere and Scottish turf dealer Double A.…

John Deere OnLink greenkeeper

How does John Deere help optimize golf course operations expenditures?

By: 2022. 03. 25.

Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…

John Deere Italian Association of Golf Technicians Awards 2021 winners

How did John Deere win the Italian Association of Golf Technicians Awards?

By: 2021. 12. 13.

According to my sources what really impressed the Italian golf technicians and greenkeepers is John Deere's TechControl system, which allows supervisors and technicians to electronically preset and control several features through a simple and intuitive interface. These features…

First Green Program GCSAA logo

John Deere is supporting GCSAA’s First Green Program

By: 2021. 11. 11.

John Deere Golf has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education at golf courses. John…

Normanby Hall Golf Course John Deere mower

Can Normanby Hall Golf Course afford John Deere equipment?

By: 2021. 10. 15.

How many of you have heard of Normanby Hall Golf Course (18 hole, par 72)? It is considered one of the best municipal courses in the UK. You may have noticed how many things have changed at Normanby…

Dunblane New Golf Club 1st John Deere fleet

How did the Dunblane New Golf Club purchase its 1st John Deere fleet?

By: 2021. 09. 16.

How sensational can the club’s first John Deere fleet be at Dunblane New Golf Club? Cecil Hutchison and James Braid designed their par-69, 6000 yards parkland golf course. The course manager Wesley Saunders has taken delivery of 11…

Potters Point 2021 John Deere partner

Potters Point: Retention marketing pays off for John Deere

By: 2021. 08. 20.

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…

John Deere fleet at Gleneagles

Why does Gleneagles after 5 years still insist on John Deere?

By: 2021. 07. 27.

This collaboration between Gleneagles and John Deere began when an exclusive contract was signed in 2017. John Deere's local dealer Double A Trading is involved in this cooperation. As part of the agreement, John Deere exclusively provides golf…

John Deere golf tournament support-resized

John Deere in support of 3 international golf tournaments in Scotland

By: 2021. 07. 09.

How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…

John Deere-ProVQ Apprentice Training Centre training centre 2021 B

John Deere’s new £1.5 million Apprentice Training Center

By: 2021. 05. 20.

Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…

John Deere golf course mower in action

How John Deere is helping golf clubs’ sustainability efforts?

By: 2021. 05. 10.

Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…