18 entries: "digital transformation"

Golf Genius Software convenience digital transformation

How Golf Genius is helping golf clubs to succeed in digital transformation?

By: 2022. 02. 17.

It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…

Pärnu Bay Golf Links 17th hole

Digital transformation & pricing trends in golf clubs -Part 2.

By: 2020. 10. 20.

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…

Digital transformation in golf clubs

Digital transformations & pricing trends in golf clubs

By: 2020. 10. 13.

I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

Golf Genius software with users tournament management

The future of golf club tournament management

By: 2022. 01. 05.

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Real Club de Golf El Prat GM Ariana Martin Balet

How will Real Club de Golf El Prat consolidate its growth in 2022?

By: 2021. 12. 09.

Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…

Foxhills Club & Resort Chris Fitt

How does Foxhills Club & Resort develop a meaningful & memorable experience?

By: 2021. 12. 07.

During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…

La Reserva Club Sotogrande view to the Mediterranean

How can Sotogrande Stay & Play package offer make our lives more pleasant?

By: 2021. 11. 09.

Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…

London Golf Club 18th hole clubhouse

For the first time in London Golf Club’s history….

By: 2021. 10. 14.

I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…

Estonian Pärnu Bay Golf Links on the top

How can the Estonian Pärnu Bay Golf Links prevail in the competition?

By: 2021. 10. 05.

The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…

Michael Waack Ecco Golf in the office

What motivated ECCO 25 years ago to enter the golf shoe market?

By: 2021. 10. 04.

It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…

Farleigh Golf Club bar frontline workers

How does the Farleigh Golf Club make itself competitive?

By: 2021. 09. 06.

In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…

BGL-Burhill Group-Facilities-Andy Hiseman

How does the Burhill Group solve the current business challenges?

By: 2021. 05. 17.

After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…

golf club tee time booking in 10 minutes

How to digitize your golf club tee time booking in 10 minutes?

By: 2021. 04. 06.

The current pandemic forced many golf clubs that they should start taking their golf operations’ (including tee time booking) digitalization seriously. If you have read John P. Kotter’s book Leading Change, you might say the COVID-19 pandemic could/is…

Main Picture - Golf Booking Software Branding

How to streamline tee time booking with Golf Booking Software?

By: 2021. 02. 04.

It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…

CX Trends 2020 the nex big

3 CX trends that matter your golf club business in 2020

By: 2020. 06. 17.

As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…

Cobra Puma Golf joins Foremost EMP Premium member service

What is the next chapter in Cobra Puma Golf’s retail support?

By: 2018. 07. 25.

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…