I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
Toptracer, the #1 range technology in golf, celebrated the successes of its partners at the 2022 EMEA Toptracer Range Awards event in March 2023. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of…
I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…
The world of work has changed. Expectations of both employers and employees have changed. A significant number of golf club employees are quitting their jobs citing issues related to the employee experience (EX), from lack of work-life balance…
Very smart and good recognition of Robert Jones Black (Great-Grandson of Bobby Jones; the Founder of the Generation Next Project) that for Generation Z (Born 1997-2003) is difficult to escape from the threat of physical or emotional abuse, as…
If we look at what former and current PGA Tour stars are doing with their earned money we can see some similarities. E.g. launching a golf course design company, establishing a charity foundation. Probably Jack Nicklaus has got…
I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…
This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
Last year, during my keynote presentations at various conferences (e.g. CNIG, ADGF, CMAE etc.) I tried to explain regarding customer experience development that our golf club members, guests, and in general the empowered customers are expecting from us…
It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…
Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…
The Hotel Quinta da Marinha Resort, in Cascais, Lisbon, is celebrating in these days its 30th position in Golf World's inaugural Top 100 Golf Resorts in Continental Europe ranking. This is a nice achievement for a niche operator like the Onyria Golf…
What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…
Probably you remember, that in last May, I wrote about that the PGA Catalunya Resort will add a new 5-star hotel, the Hotel Camiral in June following an investment of €33 million. So from now on, we can enjoy the…
Troon has been selected to manage The Reserve Club at Woodside Plantation. The Reserve Club at Woodside Plantation is a private country club nestled within Woodside Plantation, a Southern Living Inspired Community located in the Carolina foothills. The Reserve course…
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…