Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…
Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…
Bernd Wiesberger (World ranking: 23; FootJoy brand ambassador) produced an impressive final round of 65 (a 13 under total) to win the Alstom Open de France at future Ryder Cup host venue Le Golf National. Bernd Wiesberger is the first…
What a big surprise! France was selected to host 2018 Ryder Cup. This is a great achievement to France, especially when we know who were the competitors (Germany, Spain, Portugal). The games will be played on Le Golf…
Between the late 19th and early 20th centuries, golf experienced a period of creative intensity that still defines the sport’s material culture. This was an era when clubs were handcrafted, innovation emerged from close contact with materials, and…
The Golfy Network, a prominent European golf loyalty network (180+ golf clubs, 53,000+ golfers), and Leading Courses, the largest golf review and booking platform in Europe, have announced a strategic partnership to help international golfers access more golfing…
Internationally acclaimed golf photographer Kevin Murray has seen some of the world’s most spectacular courses. So when he describes a venue as “superb” and predicts it will rank among his personal top five, the golfing world listens. His…
A recent study conducted by HSMAI Europe has indicated that the luxury and up-market segment within European hotels is outperforming more mainstream categories. For instance, the "Upscale" segment experienced a growth in revenue per available room (RevPAR) of…
The global indoor golf simulator industry is valued at USD 1.4–1.9 billion in 2024–2025, depending on how “indoor golf” is defined, with forecasts projecting substantial growth through the late 2020s. Fortune Business Insights estimates the global indoor golf…
Since 2021, when Ceri Mentai-Davis - CEO & Co-Founder of 'It's Never You' charity + Director: The Shire London, The Inspiration, The Legacy & West London Golf Centre - lost his son Hugh, I have been inspired by…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
Hiring Bill Coore and Ben Crenshaw to design golf courses seems like a remarkable investment in excellence. In Golfweek's latest TOP 100 International Golf Courses list, two remarkable courses designed by the talented Bill Coore and Ben Crenshaw…
We all crave an escape during busy weekdays, embracing a long weekend where we can recharge, relax, and uplift our health—transforming moments into a truly captivating and memorable experience. It's really amazing how mindfulness sessions have found a…
The Club Management Association of Europe (CMAE) has established a new strategic alliance with the Golf Management Verband Deutschland (GMVD), the foremost professional association for golf club management in Germany and German-speaking countries. Andreas Dorsch, CEO, GMVD This…
People who have a good understanding of the unique features of the Cabot Collection and its golf portfolio will appreciate why the Norwegian Lofoten Links was chosen. The Cabot Collection portfolio includes Cabot Cape Breton in Nova Scotia,…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…