It is becoming increasingly evident that athleisure is a significant and growing trend in the sportswear industry, including golf apparel. This presents an exciting opportunity for brands to innovate and cater to consumers' evolving preferences, seeking style and…
According to Straits Research, the global sustainable athleisure market was valued at USD 90.62 billion in 2022. It is projected to attain a value of USD 134.67 billion by 2031, representing a compound annual growth rate (CAGR) of…
Puma Golf knows that golf is more than just a game—it's a lifestyle. Through its collections, we have already become accustomed to unconventional—at least in golf—apparel. This was the first thing that came to mind when I saw…
In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…
A year ago, McKinsey estimated the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10%. Their explanation was people are keen on spending on their personal wellness. The wellness economy fell by…
It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…
Before I would present you the Glenmuir Spring Summer 2021 Collection, it is important to know, especially if you are a pro-shop owner/manager or a golf retailer what are the TOP 3 activewear trends: Nostalgia / Retro Reboot:…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…
I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…
If we can believe the Frost & Sullivan Report, the global golf retail sales value will be cca. US$13.3 billion in 2019. This will be a CAGR (Compound Annual Growth Rate) of 3.3% between 2015 and 2019. In 2015, golf…