Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…
I am very happy to share with you that another golf club, the Portmarnock Golf Club is investing in cleaner, energy-efficient technology, and equipment to become carbon natural. To tackle climate change, carbon neutrality is a proven strategy…
Who will be the first carbon-neutral golf club: London Golf Club (UK) or Sentosa Golf Club (Singapore)? Regardless, who will be the winner, we have to look at sustainability as a matter of value creation, not value preservation.…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…
It appears that both Titleist (Titleist GT280 Mini Driver) and TaylorMade Golf have recognized the same customer need. It is good to know that the 2004 TaylorMade R7 driver is one of TaylorMade's greatest successes. Do you still…
In November 2022, it was announced that Bernardus Golf in the Netherlands will host the 2026 Solheim Cup. The team at Bernardus Golf is committed to delivering a world-class event that not only sets a new standard for…
Recent research has indicated that approximately 220 million tonnes of plastic waste is projected to be generated in 2024, reflecting a 7.11% increase since 2021. The study, conducted by the charity EA Earth Action and published in April…
Switching to Wilson Golf DYNAPWR golf clubs last year transformed my game in ways I never imagined. I even managed to beat my distance record! I'm definitely not the type to always want more, but I couldn't help…
A discernible trend indicates that the standards for Environmental, Social, and Governance (ESG) performance, including in sustainable golf, continue to rise. Consumers are increasingly aligning their spending habits with their values. Today, it is not an exaggeration to…
I’m sure you’re already aware, but I just wanted to share a little bit about why the position of the center of gravity is so important. The center of gravity is an essential aspect of clubhead design, influencing…
It seems like TaylorMade might have found a solution that allows golfers to benefit from both a high moment of inertia (MOI) and a low center of gravity (CG) in their clubs. This could be a game changer…
In pursuing a more sustainable and environmentally responsible future, a range of innovations is transforming golf club operations and advancing the management of sustainability practices. When I discovered that Emirates Golf Club had been awarded the prestigious European…
Forrester predicts that in 2025, given global economic and geopolitical uncertainties, profitability and caution will become central to corporate strategies across all industries. Consequently, environmental sustainability efforts will begin to prioritize financial returns. In today’s world, sustainability is…
The future may not just be around the corner—it may already be here. Sustainability is now a critical issue for the textile industry, with the clothing sector being one of the world's most significant contributors to environmental degradation.…
I hope sustainability will evolve beyond being just a buzzword, unlike the word "tech," which is frequently combined with other words (e.g., FinTech, HRtech, MarTech, etc.). I believe that sustainability should encompass a deeper meaning and play a…
On June 23, 1988, a NASA scientist's testimony significantly expanded global awareness of climate change. Concurrently, businesses began recognizing environmentalism as a marketable attribute. Coincidentally, this period marked the inception of the term "greenwashing." This was important to…
Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…
Would you believe that between 35-50% of the world’s mangrove forests were lost between 1980-2000? The Rainforest Trust makes that claim. It is worth knowing that mangrove forests provide ideal habitats for fish, crustaceans, and other organisms seeking…
St Andrews Links Trust won the prestigious Best Sustainability Project at the Scottish Golf Tourism Awards in association with Luxe Scot in recognition of its outstanding work in driving sustainability and climate action. Sustainable golf featured prominently at…
To all Wilson Staff fans and those who are struggling with their game, this message is for you. Wilson Golf will launch its new Wilson Staff ZM Wedges on April 2. The new wedges have been available for…