I am very happy to share with you that another golf club, the Portmarnock Golf Club is investing in cleaner, energy-efficient technology, and equipment to become carbon natural. To tackle climate change, carbon neutrality is a proven strategy…
Who will be the first carbon-neutral golf club: London Golf Club (UK) or Sentosa Golf Club (Singapore)? Regardless, who will be the winner, we have to look at sustainability as a matter of value creation, not value preservation.…
St Andrews Links Trust won the prestigious Best Sustainability Project at the Scottish Golf Tourism Awards in association with Luxe Scot in recognition of its outstanding work in driving sustainability and climate action. Sustainable golf featured prominently at…
To all Wilson Staff fans and those who are struggling with their game, this message is for you. Wilson Golf will launch its new Wilson Staff ZM Wedges on April 2. The new wedges have been available for…
On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…
Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
The Toro Company continues to uphold its pledge to promote sustainability in golf as it extends its strategic partnership with the GEO Sustainable Golf Foundation for another decade. For years, The Toro Company has been an inspiration in…
Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…
In 2024, the discourse surrounding sustainability is witnessing an upsurge in the recognition of the significance of biodiversity and nature-positivity. Consequently, golf clubs are expected to establish nature-related targets and publicly disclose the progress made in this area.…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…
The green hydrogen is believed to be the "cleanest" method of producing hydrogen. Many countries have set themselves the goal of decarbonizing completely by 2050. Decarbonizing hydrogen and creating green hydrogen is key to achieving this. Unfortunately - at this…
It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…
It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…
To be honest with you, I'm someone who prioritizes tracking the distance covered during games over analyzing my performance statistics. I don't have enough time for the latter. The Shot Scope G5 golf watch developers understood that many…
Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
As you know, Le Golf National is the French Golf Federation's facility and the host venue of several international golf tournaments (e.g., 2018 Ryder Cup, 2024 Olympic Games, French Open, etc.). That's why I was very curious about,…
I never thought I would ever mention Donald Trump, the 45th President of the United States, in the Golf Business Monitor. The reason for this is that I don't want to talk about politics, but only about the…