If I count correctly, Antognolla Golf is the twelfth Italian GEO Certified golf club! Antognolla Golf has: Met the required certification criteria for sustainable golf operations.Successfully completed the official third-party verification process.Successfully passed the final evaluation by GEO…
I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…
What a sensation it was in the early ’90s when the Japanese began making titanium alloy golf clubs. They became quickly popular among golfers due to their excellent stability and flexibility. Despite these tangible benefits iron golf clubs…
Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…
We’ve just started getting used to the Callaway Epic MAX driver (launched in February 2021) and now the new Callaway Epic MAX Star Family is coming: Consumer PAR: 11/4. I am afraid to ask: is this the right…
I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…
I am so excited that another golf club has committed to sustainability and environmental protection by joining the Operation Pollinator program. So kudos to Farleigh Golf Club. Back in January, I have already written about Farleigh Golf Club…
The first version/edition of GEO's Sustainable Golf Development Standard was created in 2016. The main focus was three areas: PreparationDesignConstruction Even then, I really missed the fourth element/phase, the "follow-up." To remain relevant and stay in business golf…
Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…
It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…
Just for a quick reminder of the previous edition of Titleist T-Series irons' key features: High-density tungsten in T200 irons;Progressive set design in T100, T200 & T300 irons;Max Impact technology delivers maximum speed and distance control. - T300 irons;High-density tungsten (with…
Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family. The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…
It seems like Asian cuisine is still very popular. Quinta do Lago's recently opened (13th) UMAMI restaurant, is first the Asian restaurant of the Portuguese resort. They are also following one of the 10 foodservice trends in 2021:…
How many of you have thought to implement autonomous/robotic mowers in your golf clubs? What motivates you to consider them? I am asking this because it is one of the commercial landscaping trends in 2021. My clients explain…
Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…
Do you remember Mizuno's first drivers the ST190 and ST200? The new Mizuno ST-Z driver and ST-X driver further deploy Mizuno's new SAT2041 Beta Ti face and complex carbon construction to deliver both potent ball speeds and a…
Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…
My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…
The British & International Golf Greenkeepers Association (BIGGA) has unveiled its program of education for January 2021, with members offered access to BIGGA’s world-renowned Continue to Learn via an entirely-online platform for the first time ever. BIGGA should…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…