On the surface, a golden tent upgrade at a Lancashire campsite seems like a modest marketing gesture. But when the R&A announced its 'Golden Tent' initiative for the 154th Open at Royal Birkdale, offering a lucky camper a luxury bell…
Ben Lomond Gin has built one of the more coherent and authentic spirits sponsorships in British sport. As the Official Gin of The Open since 2023, the brand has consistently moved beyond logo placement to create participatory campaigns…
If you find yourself in New York right now, keep your eyes peeled because you might catch a glimpse of the legendary Claret Jug from The Open! The tournament's organizers are bringing this iconic trophy on a thrilling…
With nearly 10 months until its opening, the David McLay-Kidd-designed golf course at Gamble Sands has officially been named. What are your thoughts on the name Scarecrow? It’s intriguing, and I’d love to hear your perspective! Scarecrow will…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
I thought to share with you a very promising golf club business news, just right before the weekend. Landmand Golf Club has sold out its membership offering 6 months before its planned opening! The Landmand Golf Club will…
The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…
The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…
As we are getting closer to the 146th Open at Royal Birkdale (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…
The 144th Open Championship is ending soon and we start to collect interesting stats from the event. One of them is the stunning achievement of Bushnell Golf. According to my sources more than 96% of caddies and over 93%…
As part of “The Open Championship" Experience, DIRECTV offers multiple channels of golf action as the worlds best players take on the history of St. Andrews July 16-19. Thanks to the cooperation with ESPN, Directv subscribers will get an in-depth multi-screen…
With a very good timing (just before the start of The Open Championship: 12-19 July), Nike Golf is presenting in these days their latest edition of Nike Golf Club Collection. Actually it is a tribute to golf’s heritage. So I…
In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…
There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…
On a windswept stretch of the Scottish Highlands, where the Moray Firth meets centuries of history, one of the world's most eagerly awaited golf courses is finally ready to welcome the world. Old Petty, the second course at…
As professional golf enters a new era of athlete-centric competition, player services have emerged as a decisive differentiator among tournaments. In 2026, the most progressive events are no longer judged solely by prize funds or prestige, but by…
The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
Employee Experience Development (EX) and Professional Player Experience Development (PX) were traditionally regarded as operational matters, primarily concentrated on human resources processes and team logistics. However, both areas have evolved into strategic performance drivers, informed by data analytics,…
Austria is proactively enhancing its sports tourism sector—both winter and summer—to create a more sustainable, diverse, year-round, and high-quality experience for visitors. Many alpine regions are strategically reducing their reliance on skiing by promoting summer sports, hiking, biking,…