Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in…
Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.…
At the end of May I wrote about that Las Colinas Golf & County Club is close to win the Golf Resort Award at the International Hotel & Property Awards (hosted by Design et al). Now I have the…
In April this year Direct Golf launched their loyalty card program to foster repeated purcheses and to make golf more affordable. The loyalty program's mechanism is quite simple the more you buy, the more you points you get…
Do you remember from last year the promise of John Letters? They promised to give back money if their golf clubs fail to add 47 yards to a golfer's game. Last year not one took up the offer of…
I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities. Schools are currently scheduled now through October 2014 with even…
Ernie Els has just partnered with The Venetian Macao Resort Hotel. As an Asian Tour ambassador he will assist in marketing and promotion of the Venetian Macau Open as well. The Venetian Macau Open will be held from October…
Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…
Las Colinas Golf & Country Club is the first venue in Europe to have implemented Club Car’s new Precedent i3 vehicles, launched in early 2014. Why is this noteworthy from customer experience and golf club management point of view?…
I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than…
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably…
The big question before the next Ricoh Women's British Open, will Stacy Lewis be able to defend/reclaim her title? The event will be held at Royal Birkdale Golf Club, Southport, England, 10 –13 July. Actually everyone who are…
Last weekend was great weekend for Titleist. Two of its brand ambassadors were among the top 2. Adam Scott topped fellow Titleist Brand Ambassador Jason Dufner to seal the Crowne Plaza Invitational at Colonial. This was the first time…
Last year PGA Catalunya Resort was the lucky Spanish golf club to win at the European Property Awards as the best golf development in Europe. At this time Las Colinas Golf & Country Club is close to win the…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…
I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…
I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…