The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…
I've got a feeling that Chinese government's golf policy is not very consistent. In 2015, they shut down 10% of the country's golf clubs (=66) what they found illegal. The Communist Party also banned party members (=88 million…
Probably, The 2015 Open Championship in St Andrews was the best-performing golf event in the United Kingdom and Ireland. It delivered £140 million of economic benefit to Scotland. Just from visitors to Scotland for the tournament generated £88 million – nearly…
A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece. Abu Dhabi Golf Club (January 21-24) will…
This post could have been solely about the victory of Lamkin at the latest Sony Open, where Lamkin brand ambassador Brandt Snedeker (earned $626,400; was equipped with Lamkin Crossline grips) in the playoff lost out on Fabian Gomez. In…
The next interview in the Grow the Game Initiative series was with Rand Jerris, the Senior Managing Director of Public Services for Public Services for the United States Golf Association. He oversees many of the key functions of…
It is not the first time when I read from a golf equipment manufacturer that they have designed a new hybrid golf club that can replace irons (e.g. Titleist 816H hybrids). Can we say that replacing irons with hybrid golf…
I almost started this post by heralding Troon's 4 new accolades (within 3 months Troon received awards in 12 categories in total) at the latest Middle East Golf Awards (MEGA). Although The Els Club, Dubai is managed by Troon,…
Let's hope that Wilson Golf asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…
Last year, there was an interesting lawsuit against the PGA Tour. More than 80 PGA Tour caddies were demanding share of profits from the sponsored bibs, together with “damages and disgorgement” for wearing the bibs in the past. Since…
The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…
Last week Troon had been selected to manage the Contra Costa Country Club located in the Bay Area in Pleasant Hill, California. The club’s 18-hole golf course has been redesigned in 2014 by Robert Trent Jones II, The changes…
The winner of the 2015 Greenbrier Classic (his only PGA Tour victory..so far..), Danny Lee announced early this week that in 2016 he will play in Devereux’s Spring 2016 collection. We could see him playing in his new attire…
Early this week the Irish golf society and I think the golf world lost a great golfer (4 European Tour victory, 2 Ryder Cup appearance etc.) and golf architect in the person of Christy O'Connor Jnr. Christy O’Connor Jnr…
For my Grow the Game Series I recently interviewed Rand Jerris, the Senior Managing Director for Public Services for the USGA, Jay Karen, the new CEO of the National Golf Course Owners Association and Derek Sprague of the…
Did you know that Nike Golf launched its first golf ball in 1999? A Couple of years ago I wrote about a rumour that Bridgestone Golf makes the Nike Golf balls. Ever since then, none of the parties…
Yesterday Wilson Staff announced the launch of a new iron called the Wilson Staff C200. In Wilson Staff vocabulary, "C" stands for crossover (=distance + accuracy). I found 2 major innovations in the new Wilson Staff irons: patent-pending FLX…
It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…
Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last…
I think we can all agree that aerodynamics is not new to the golf industry. However, only few golf equipment companies are utilizing aerospace technology solutions, although it is not so far from the usage of aerodynamics. In…