I have just heard that Bunker Mentality is looking for somebody who could represent their brand in 2015. They are looking for an ardent golfer. If you think you are a golf addict then compare yourself with Bunker…
The PGA Tour will continue with DIRECTV for another 5 years. In the new agreement/contract will include expanded weekend coverage of 4 PGA Tour tournaments each season for DIRECTV customers through the “PGA TOUR Experience,” beginning with this…
On Thursday IMG announced the acquisition of golf talent agency Icon Sports Management. Icon's president and CEO R.J. Nemer, the agency's founder will continue in the golf division at WME | IMG. R.J. Nemer will become IMG’s Senior Vice…
Billy Casper Golf will manage the private, member-owned Forest Hill Field Club. They will direct club operations, golf and grounds maintenance, membership marketing, staffing and training, member activities, food and beverage, merchandising, golf instruction, public relations, special events…
What a nice initiative to promote golf among women from Wilson Staff. Wilson Staff has just expanded its partnership with Women on Course (WOC), the nation’s premier golf-lifestyle networking organization (hosts more than 20,000 women at 2,000 annual…
I think I don't have to introduce you Martin Hall the famed golf instructor and author. Hall, a former competitor on the European Tour, has over 30 years of experience as a golf professional and is currently the head teaching…
My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…
Jack Frost National Golf Club, owned by Blue Ridge Real Estate Company (Blue Ridge) and managed by Billy Casper Golf (BCG), was recently named a “Top 50 U.S. Golf Courses in 2014” by GolfAdvisor, the trusted home of…
GAME GOLF has just announced that the European Ladies Tour Pro Sophie Walker is joining its brand ambassador team. She will be the first female professional to use GAME GOLF in an official tournament at the Australian Masters…
As countries and companies do not pay sufficient attention to global warming for various reasons and excuses, I was happy to find the Robert Trent Jones II's (RTJ II) green proclamation and water guidelines. If you don't want…
Alexander Levy (official world ranking: 52nd), will be one of the brand ambassadors of Lacoste (other ambassadors are: Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Gwladys Nocera) as part of the partnership. He was chosen to represent the new golf…
Stoke Park (also known as Stoke Poges) is joining the Zurich-based ‘umbrella' organisation The Leading Golf Courses of Europe. The number of member golf clubs of The Leading Golf Courses of Europe is now 40 in 13 countries,…
Professional golf legend Billy Casper died yesterday at 4:45 p.m. MT of a heart attack at the age of 83 surrounded by family at home outside Salt Lake City, Utah. Focusing on golf, Casper attended the University of…
In the last 4 months Clubessential and ClubSoft worked on finalizing the conditions of the acquisition. Now it is official that Clubessential acquired ClubSoft, creating probably the most powerful information technology vendor in the club market with 115 US…
Troon Golf has just announced that charitable events and tournaments at Troon facilities throughout the United States raised more than $12,609,533 for charities in 2014. Through facility sales efforts (just like Crown Golf in the UK), Team Troon…
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…
What a nice open handed people are playing in Crown Golf clubs. Crown Golf club members have now donated over £100,000 to The Golf Foundation in the last 8 years. Since 2006, members at Crown Golf clubs have been contributing…
Fife College has established a working partnership agreement with the multi-award-winning Fairmont St Andrews luxury hotel and golf club (e.g. IAGTO's European Golf Resort of the Year in 2012, award for ‘best large hotel' in the 2014 Scottish…
Last year more-and more golf ball manufacturers started to focus on feeling beyond distance to help our approach shots (chips and pitches). They (e.g. Callaway Golf, Wilson Staff) lowered compression and reformulated the covers (made them softer). To…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…