I don't want to spoil the celebration of Royal & Awesome, because I know from my work how great to have 100,000 fans in Facebook. Number of fans (see: reach) is an important social media KPI. However there…
Although Galgorm Castle Golf Club is one of Northern Ireland's best golf course, I haven't heard a lot about it. I knew that Galgorm Castle Golf Club was the first to host the PGA EuroPro Tour in Northern Ireland…
Now it is official that 2014 Volvo World Match Play Championship will be held in London Golf Club. The game will be played on the International Course from the 15th to the 19th October. Match Play Championship will be played on former…
Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show. SkyCaddie TOUCH features many useful things like: glove-friendliness; easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone…
Back in 2013, Mizuno Golf started an interesting initiative called Play Famously to provide a unique experience for die-hard golfers by treating them as like Tour Professionals. I would add more benefits to those who have Mizuno Golf…
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
2013 was a really outstanding year for Abu Dhabi thanks its two leading golf clubs Saadiyat Beach Golf Club and Abu Dhabi Golf Club. Saadiyat Beach Golf Club has unveiled an unprecedented growth of 94% against the same period…
I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…
The battle to invent the softest golf ball is keeps going on. In January 2013, I reported about Wilson Staff DUO golf balls that have a compression of 40 (out of 110 - but the complate scale ends at 200).…
Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf. Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…
In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use. SLDR driver features a blue, 20-gram weight that slides…
Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers. In case of the new Callaway Speed Regime golf balls that…
Although I prefer to write about business issues and topics, but when I was outside today I had to realize winter is here... So I was really happy to see warming pictures about Donnafugata Golf Resort & Spa. Donnafugata…
I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…
It seems to me Callaway Golf found a great solution how putters can connect better to our golf balls enabling more controlled and consistent roll. I would happy to see similar solution for other golf club types as…
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
I think in golf clubs there are two minorities: 1. female golfers and 2. disabled golfers/people. In my previous posts I wrote about the importance of promoting and supporting women's participation in golf and in golf clubs' life.…
One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…
In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…
One more day left until the start of Turkish Airlines Open. My source said that over 2,000 guests arrived to the opening ceremony of the event today at The Maxx Royal Belek Golf & Spa. The event pitted…