Author: Miklos Breitner

Ernie Els partners with The Venetian Macao Resort Hotel

By: 2014. 06. 16.

Ernie Els has just partnered with The Venetian Macao Resort Hotel. As an Asian Tour ambassador he will assist in marketing and promotion of the Venetian Macau Open as well. The Venetian Macau Open will be held from October…

Tiger Woods effect hits Pinehurst Resort

By: 2014. 06. 15.

Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned  us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…

Club Car’s Precedent i3 vehicles in Las Colinas Golf Club

By: 2014. 06. 13.

Las Colinas Golf & Country Club is the first venue in Europe to have implemented Club Car’s new Precedent i3 vehicles, launched in early 2014. Why is this noteworthy from customer experience and golf club management point of view?…

Where to watch 2014 US Open Championship?

By: 2014. 06. 12.

I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than…

Help disabled golfers with your unwanted golf equipment!

By: 2014. 06. 10.

May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…

Review: Callaway Mack Daddy 2 Tour Grind Wedges

By: 2014. 06. 08.

I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably…

Who will win the next Ricoh Women’s British Open?

By: 2014. 06. 02.

The big question before the next Ricoh Women's British Open, will Stacy Lewis be able to defend/reclaim her title? The event will be held at Royal Birkdale Golf Club, Southport, England, 10 –13 July.   Actually everyone who are…

Another tribute to Titleist

By: 2014. 06. 01.

Last weekend was great weekend for Titleist. Two of its brand ambassadors were among the top 2. Adam Scott topped fellow Titleist Brand Ambassador Jason Dufner to seal the Crowne Plaza Invitational at Colonial.  This was the first time…

Las Colinas Golf is shortlisted for the Golf Resort Award

By: 2014. 05. 30.

Last year PGA Catalunya Resort was the lucky Spanish golf club to win at the European Property Awards as the best golf development in Europe. At this time Las Colinas Golf & Country Club is close to win the…

Will Tiger Woods sink Nike Golf?

By: 2014. 05. 25.

I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…

Phil Mickelson will make money for me in June

By: 2014. 05. 22.

I can dream about this, but for US and Canadian golfers it can happen easily between June 12, 2014-June 15, 2014. Callaway Golf came out with a new idea about promotion prize. Instead of give away golf clubs, they…

330 years old golfer was found in Mannings Heath

By: 2014. 05. 22.

I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…

Mobile rewards platform for golf club operators

By: 2014. 05. 17.

Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…

Why to use ePOS in our golf club?

By: 2014. 05. 08.

When the usage of ePOS (electronic point of sale) is emerging in a management debate in our golf club, we should understand its importance from two main aspects: customer experience + sales efficiency. Customer Experience As golf club…

Do you remember Aroeira?

By: 2014. 05. 05.

I am happy to report that one of Portugal’s most iconic golfing venues is being restored to its former glory. Those who are elder than me, can remember how great was Aroeira in the 70s and 80s. Aroeria…

UPDATE: HSBC’s Golf’s 2020 Vision

By: 2014. 05. 01.

On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…

Why Callaway Golf is sponsoring Mario Golf World Tour?

By: 2014. 04. 19.

Somehow it seems to me that all of the major palyers of the consol game business are struggeling. Microsoft's Xbox continues its long history of losing money (cca. 2 billion USD per year). Even in this year Xbox…

Crown Golf’s first step toward mobile integration

By: 2014. 04. 13.

This week I participated in an interesting conversation in LinkedIn with the founder of Hole19 mobile application Anthony Douglas (who in the past was my guest writer and wrote about similar topic). I had to realize that although…

High membership retention rate at Brocket Hall

By: 2014. 04. 06.

I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…

What kind of tee sheet system your golf course should have?

By: 2014. 03. 22.

Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…