Author: Miklos Breitner

Paul-Williams-Toptracer technology solutions

Which technology solutions will excite golfers?

By: Paul Williams - General Manager Toptracer Europe 2020. 02. 05.

I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…

Author Circles-Ian Randell PGA Professional

The PGA Professional & the PGA profession: a flourishing future?

By: Ian Randell - Chief Executive at Confederation of Professional Golf 2020. 02. 04.

After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…

Vale do Lobo Resort beach golf destination

The best golf destination to travel in February is…

By: 2020. 02. 03.

As I look out my window, I see the rainy Budapest. A thought goes through my head, how could I spend my time and days pleasantly. In these days and weeks, the Hungarian golf courses are still closed.…

La Finca Resort, Spain gastronomy offer

What could make La Finca Resort a true gastronomy destination?

By: 2020. 01. 30.

The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…

TaylorMade TP5 golf ball

TaylorMade TP5 / TP5X pix golf balls a’la Rickie Fowler

By: 2020. 01. 29.

We have got used to Tiger Woods is helping Bridgestone Golf (e.g. Bridgestone’s 2018 Tour B XS golf ball) in golf ball development. Now we can see how Rickie Fowler contributed to the development of TaylorMade TP5 &…

Burhill Group Limited - Colin Mayes-Dubravka Griffiths-Jessica 2020

Why Burhill Group invests £60,000 in its apprenticeship program?

By: 2020. 01. 28.

20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…

Ecco S-Three golf shoes-upper-MABS-black and white version

How can the Ecco S-Three golf shoes enhance our comfort?

By: 2020. 01. 28.

It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…

Guy Kinnings about the 2020 Ryder Cup

The 2020 Ryder Cup from the organizer’s perspective

By: Guy Kinnings - Deputy CEO, Ryder Cup Director & CCO at PGA European Tour 2020. 01. 27.

The 2020 Ryder Cup will be hosted on The Straits® at Whistling Straits. The late Pete Dye designed both courses at Whistling Straits, as well as both courses at Blackwolf Run®. The Whistling Straits has a huge experience in…

Carden Park PGA Golf Academy

Why is PGA Golf Academy accreditation important for Carden Park?

By: 2020. 01. 23.

It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…

Callaway Golf VR industry AAA Games Studio

Why is it worth for Callaway Golf to enter the VR industry?

By: 2020. 01. 23.

In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…

Wilson DUO Soft+ golf ball-tech image with black background

How soft is the new Wilson DUO Soft+ golf ball?

By: 2020. 01. 22.

I was anxiously awaiting the end of the embargo and sharing it with you the details about the new Wilson DUO Soft+ golf ball. The DUO Soft+ is a premium 2-piece golf ball. Wilson claims that the new…

Titleist T400 irons head close look

4 reasons why worth considering Titleist T400 irons

By: 2020. 01. 21.

Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…

Sustainability champions by GEO in 2020

Who are the sustainability champions in 2020?

By: 2020. 01. 21.

In employee experience development, we highlight the importance of recognizing employees' achievements and performance. Recognition can be meaningful if we do it in a timely and genuine way. My concern with recognition is that it is not about…

Lamkin Grips - Calibrate Technology with 3 grips

How will Lamkin’s ST grip family be renewed in 2020?

By: 2020. 01. 20.

This week at the PGA Show in Orlando, Lamkin will introduce the new members of the ST grip line: ST+2 Hybrid and ST+2 Hybrid Calibrate grips. Both are loaded with advanced features including Lamkin’s new “Smooth Tack” material,…

2020 Wilson Staff D7 Forged iron-Cross-Cut-Powerchamber

Wilson Staff D7 forged irons with a true tour-level appeal

By: 2020. 01. 17.

For some of you, the new Wilson Staff D7 forged irons might remind the Wilson Staff C300 forged irons. Right here at the beginning, I can assure you that the new Wilson Staff D7 forged irons are different:…

Berkhamsted Golf Club Berkhamsted trophy

Berkhamsted Golf Club enables gender equality in elite golf

By: 2020. 01. 17.

As you may have noticed I don't write or very rarely about golf tournaments. If I write it is because of sustainability or fan engagement best practices. The reason why I am writing about the Berkhamsted Trophy is…

2020 Titleist Tour Soft golf balls-dozens and sleeve-group

4 reasons for considering the new Titleist Tour Soft golf balls

By: 2020. 01. 16.

To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…

SO Sotogrande Resort & Spa

Where will be the 1st SO/ Hotel in Spain?

By: 2020. 01. 15.

We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…

Callaway Golf drivers-2020-Mavrik-Driver-photo-gallery-7-600x600

Can the new Mavrik Driver outshine the Epic Flash?

By: 2020. 01. 15.

I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…

Hambantoto, Sri Lanka edible golf courses

Is it time to think about edible golf courses?

By: Paul Jansen - Jansen Golf Design 2020. 01. 14.

Golf courses - big and small - cover a substantial amount of land. In fact, most of our modern 18 hole golf courses are routed over as much as 75ha / 185acres of land and often much more.…