Author: Miklos Breitner

London Golf Club Heritage 5th Green

What could make the new London Golf Club website more effective?

By: 2021. 09. 07.

Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…

Farleigh Golf Club bar frontline workers

How does the Farleigh Golf Club make itself competitive?

By: 2021. 09. 06.

In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…

Quinta do Lago South Course - 1st hole

What did Quinta do Lago spend his € 7m investment on the South Course?

By: 2021. 09. 02.

In the last two years, golf course renovations remained the most coveted actions/plans according to ASGCA. Turf conditioning and golf course design are still among the TOP 3 aspects of golfers where to play golf. Slowly, sustainability will…

AI Golf The Greenkeeper putting aid close look

Which putting aid can generate you awesome results?

By: 2021. 09. 01.

How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…

Adare Manor Resort

How does Adare Manor envision the future?

By: 2021. 08. 31.

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…

Jean-franck Burou the new ADGF president

What business challenges will the new President of the ADGF face?

By: 2021. 08. 30.

As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…

Vokey WedgeWorks 60A Limited Edition wedge cover

Who inspired the new Vokey WedgeWorks 60A Limited Edition wedge?

By: 2021. 08. 26.

We all know that manufacturers like Acushnet, are consulting with brand team members in product development. Do they ask for advice on how to make their products more customer-centric? Master Craftsman Bob Vokey and Vokey Tour Representative Aaron Dill are at it…

Roganstown Hotel & Country Club the main building

Who is helping Roganstown Hotel & Country Club become sustainable?

By: 2021. 08. 25.

Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…

Callaway Epic Super Hybrids

Callaway Epic Super Hybrid with the DNA and technology of a driver

By: 2021. 08. 24.

The new Callaway Epic Super Hybrid is a very interesting hybrid. Will it cannibalize the sales of Callaway drivers? When I read the description of the new Callaway Epic Super Hybrid it somehow the Odyssey X-Act Tank Chipper came…

ECCO Golf BIOM H4 BOA Collection front cover photo

Does ECCO Golf BIOM H4 BOA Collection improve your performance?

By: 2021. 08. 23.

Do I have to explain to you the essence of BOA technology? Today, no one doubts that optimally fitting footwear significantly impacts performance through altering athlete biomechanics. The usage of BOA technology in golf shoes is not a…

Potters Point 2021 John Deere partner

Potters Point: Retention marketing pays off for John Deere

By: 2021. 08. 20.

One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…

2021 AIG Women's Open without single use plastic bottles Mastercard Adidas

Don’t look for single-use plastic bottles at the 2021 AIG Women’s Open!

By: 2021. 08. 18.

I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…

TaylorMade Golf P790 irons in 2021 technology

What do the latest TaylorMade Golf P790 irons spare us?

By: 2021. 08. 17.

It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…

Alastair Higgs - Rain Bird career news

How positively Rain Bird is viewed as an employer?

By: 2021. 08. 16.

When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…

Callaway JAWS Full Toe wedges 2021-STUDIO-8481-600x600

Will the new Callaway JAWS Full Toe wedges improve your game?

By: 2021. 08. 10.

Callaway Golf now wants to prove that it is indeed possible to create such a wedge that can help us to have control on all types of wedge shots, from chips, pitches, flops, bunker shots, and full shots…

ICL Dr Andy Owen and Henry Bechelet presenting at Continue to Learn by BIGGA

BIGGA and ICL launch the Continue to Learn Scholarship 2022

By: 2021. 08. 04.

One of the biggest education trends is eLearning in 2021. Increasing demand for technology-enabled e-learning solutions globally is driving the industry's growth. Global Market Insights estimates the eLearning market size is set to exceed USD 1 trillion by…

La Cala Resort driving range The Bucket Pros partnership

Why did La Cala Resort choose The Bucket Pros as its partner?

By: 2021. 08. 03.

A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…

Isle of Purbeck Golf Club Owners David Suruki and Kathy Tatar and Tim Lobb-resized

How will Lobb + Partners renovate Isle of Purbeck Golf Club?

By: 2021. 08. 03.

I think I found another golf course designed by Harry Colt. Some doubt that the Isle of Purbeck Golf Club has got a Harry Colt-designed golf course. Another source says the first nine holes were laid out by…

Customer Lifetime Value golf

Discover & reward your loyal & most valuable customers!

By: 2021. 08. 02.

When you know the total amount of revenue your golf club member or guest will generate, you will be able to make better decisions on how to acquire and retain customers. It is good to highlight we should…

Stockholms Golfklubb golf course fairway view

Stockholms Golfklubb to restore the Colt and Morrison’s design

By: 2021. 07. 30.

Before we start preparing for the weekend or the summer holiday, here is great news from the Swedish Stockholms Golfklubb. Stockholms Golfklubb was founded in 1904. Thus became Scandinavia's 3rd oldest golf club. It is also Sweden's second oldest…