Author: Miklos Breitner

Golf Pride Concept Helix Grip System final

Golf Pride’s new Concept Helix grip DIY installation system

By: 2020. 12. 02.

Early this year I regripped most of my golf clubs with Golf Pride's MCC Align and Tour Velvet Plus4. It was really time-consuming...Maybe I should practice it more? Now we can hope that the new Golf Pride Concept…

World Golf Business Forum logo final

World Golf Business Forum: €6+ Billion purchasing power of registered Buyers

By: 2020. 11. 30.

I look at this year’s global tourism statistics dumbfounded. Due to the COVID-19 pandemic international tourist arrivals (overnight visitors) declined 70% in January-August 2020 over the same period of last year: -79% - Asia & The Pacific,- 69% - Middle…

PING Europe Lisa Lovatt general manager

Is PING Europe’s new female leader good for profits?

By: 2020. 11. 27.

I was very happy to hear that PING Europe has got a female general manager. To understand the significance of this appointment and promotion, we should have a look at these stats: Today, 44% of companies have three…

Ban Rakat Club Ballyshear Golf Links

Ballyshear Golf Links is Gil Hanse’s first-ever design in Asia

By: 2020. 11. 24.

I am very happy to hear news about golf course development despite the COVID-19. Architect Gil Hanse will open the full 18 at Ballyshear Golf Links, a remarkable hole-by-hole homage to The Lido Club, in August 2021.  Hanse harnessed…

Vattanac Golf Resort West golf course the terrace of hte elephants

What makes the Vattanac Golf Resort in Cambodia attractive?

By: 2020. 11. 20.

We do not necessarily think of Cambodia as a typical golf destination. However, it is one of the rising golf destinations in Asia, right after Vietnam. Cambodia has been named as the 2020 Undiscovered Golf Destination of the Year in…

Wilson Staff Model R golf balls

What makes Wilson Staff Model R golf balls astounding?

By: 2020. 11. 19.

What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…

Puma Golf IGNITE CAGED CRAFTED footwear close look from the top

How to get excited about Puma’s new IGNITE CAGED CRAFTED footwear?

By: 2020. 11. 18.

Today I have got 2 pairs of golf shoes. For the warmer and not so wet weather, I have got Puma Golf's Ignite NXT Lace. Otherwise, I wear ECCO Biom golf shoes. When I first saw the new…

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Shot Scope Course Hub social community Pumpherston page

Do we really need Shot Scope’s Course Hub social community?

By: 2020. 11. 12.

When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…

wildlife conservation Lapwing at Avro Golf Club

How BIGGA is supporting wildlife conservation on golf courses?

By: 2020. 11. 11.

In the last four years, I wrote almost 20 articles about the importance of wildlife conservation on golf courses. Little or much? It is never enough to talk and take action on this area of sustainability (e.g. Syngenta’s Operation…

ECCO S-THREE hybrid shoes Masters-player-shoe- side-A1

Where is the breakthrough in the new ECCO S-THREE hybrid shoes?

By: 2020. 11. 10.

ECCO GOLF has unveiled a special edition of the ECCO S-THREE hybrid shoes that will be worn by ECCO GOLF ambassadors, Erik van Rooyen and Henrik Stenson, at the year’s final major championship. Many of the shoes in the current…

Limited Edition Cobra Golf KING MIM Wedge--2020 Masters--hero-2

For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?

By: 2020. 11. 09.

It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…

Oulton Hall Q Hotels Masters Challenge

How to solve your summer holiday with the QHotels Masters Challenge?

By: 2020. 11. 05.

We are thinking of many things these days but not really about our next golf holiday in 2021. Or would it still be worth it? I am expecting that after the COVID-19 there will be a huge demand…

The Lakes is one of two course designed by Greg Norman at Lumine Golf Club

Refreshment in the management of Lumine Golf Club

By: 2020. 11. 02.

In the last couple of months most of the time, I heard of temporary or permanent layoffs and furloughs. A refreshing exemption from this is Lumine Golf Club. Before I would detail the changes in the management of…

Jim Richerson Troon PGA of America

Who is the new President of the PGA of America?

By: 2020. 10. 30.

Yesterday became Jim Richerson, Troon's Senior Vice President of Operations the 42nd President of the PGA of America. The 32-year golf industry veteran will serve a two-year term representing 29,000 PGA Professionals & Associates in leading the PGA of…

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Wilson Staff Model CB Iron 7 hero

Are Wilson Staff Model CB Irons really for tour-level players?

By: 2020. 10. 27.

I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…

Titleist TSi2 TSi3 fairway metals Family

Are Titleist TSi2 and TSi3 fairways really groundbreakers?

By: 2020. 10. 26.

Titleist will launch on November 12, its new Titleist TSi2 and TSi3 fairway metals. Titleist claims very proudly "...the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever...." Let's see…

Kentwools Limited Edition Fall Winter Collection 2020

Kentwool limited-edition Fall-Winter Collection with 3 benefits

By: 2020. 10. 20.

For those who are already familiar with Kentwool golf socks, it is not a big surprise that they are made of the highest quality superfine Merino wool. From now on the basic/standard expectations for golf socks should be:…

Parnu Bay Golf Links 17th hole digital transformation

Digital transformation & pricing trends in golf clubs -Part 2.

By: 2020. 10. 20.

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…