At the beginning of the month, I learned that Red Sea Global appointed Jon Brook as the General Manager of Shura Links, reflecting their commitment to strong leadership and strategic growth. Recognizing that this is an unconventional golf…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…
With nearly 10 months until its opening, the David McLay-Kidd-designed golf course at Gamble Sands has officially been named. What are your thoughts on the name Scarecrow? It’s intriguing, and I’d love to hear your perspective! Scarecrow will…
Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
According to Straits Research, the global sustainable athleisure market was valued at USD 90.62 billion in 2022. It is projected to attain a value of USD 134.67 billion by 2031, representing a compound annual growth rate (CAGR) of…
When reflecting on what truly matters in a golf bag, I recognize the following essential elements that inspire my choice: Lightweight design, Durability - Even a tee or a golf turf repair fork won't pierce the bag. User-friendly…
Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
The progress that Fujikura has made in its industry over the last 30 years is undeniably remarkable. I have identified nine major milestones in Fujikura's journey throughout this period. Let's take a moment to acknowledge and appreciate Fujikura's…
In 2018, I presented at the Share Algarve conference in Vilamoura and stayed at the Anantara Vilamoura Algarve Resort. The hotel's incorporation of local culture and Portuguese design into its architecture and proximity to the Dom Pedro Victoria…
Shura Links - Curley-Wagner Golf Design: length of 7,500 yards - is Saudi Arabia’s first 18-hole island golf course with holes overlooking the water, marina views and the fairways framed by the Red Sea. Red Sea Global (wholly…
The preliminary findings of the Great British Bunker Study, a report compiled by bunker specialists EcoBunker Ltd with the endorsement of the British and International Golf Greenkeepers Association (BIGGA), have pinpointed substantial challenges that demand the attention of…
I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
I hope sustainability will evolve beyond being just a buzzword, unlike the word "tech," which is frequently combined with other words (e.g., FinTech, HRtech, MarTech, etc.). I believe that sustainability should encompass a deeper meaning and play a…
Did you know that Woodhall Spa has not permitted buggies on its two championship courses, the Bracken and the recently renovated Hotchkin (by Tom Doak)? I'm also a fan of walking, if possible. I admit that I was…
There isn't a year that goes by without me watching the scene from the movie Goldfinger, which is set in Stoke Park. Stoke Park's timeless beauty has graced the screens of numerous films, including Tomorrow Never Dies, Bridget…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…