Author: Miklos Breitner

Puma Golf Tie Dye Collection-Social-IG-GO-Apparel-TieDye-Feed-1728x2160px-Caged-Detail-0652

New Puma Golf collection in the nostalgia of Tie Dye

By: 2020. 05. 01.

One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

golf club committee work

Will coronavirus drive changes in golf club committee work?

By: 2020. 04. 27.

When I read Ross Duncan's guest article about the changing role of golf club committee member during the coronavirus crisis, my first question was what will happen after this crisis. Will coronavirus drive changes in golf club committee…

Do not fall apart during coronavirus crisis

How do golf clubs respond commercially to coronavirus? – Part 5.

By: 2020. 04. 26.

I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…

Wilson Staff Model golf balls in Baller Box

Don’t confuse the Wilson Staff Model golf balls with the Easter eggs!

By: 2020. 04. 24.

To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…

Ile aux Cerf Golf Club, Mauritius.

How will the COVID-19 transform the Mauritius golf industry’s future?

By: Priscilla Guranna, Sales & Marketing manager, Ile aux Cerfs Golf Club 2020. 04. 21.

Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…

5th hole at Royal St George’s Golf Club

Royal St George’s Golf Club will host the 149th Open in 2021

By: 2020. 04. 20.

The organizers of the 149th Open had to realize that they will not be able to hold the event on the planned date (12-19 July 2020). The 149th Open will be held at Royal St George's Golf Club between…

5th Green - April 2020 Peebles Golf Club coronavirus crisis

The changing role of a golf club committee member during the coronavirus crisis

By: Ross Duncan, Marketing convenor, Peebles Golf Club 2020. 04. 17.

Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…

Monopoly-coronavirus crisis

A strategic response to the coronavirus crisis

By: Steve Mona, Director of Governance & Leadership Club Benchmarking 2020. 04. 16.

Leaders of golf clubs throughout the world are all wrestling with the same question: "What should we do in response to the impact of COVID-19?" The answer is simple, but it calls for some contemplation: "Don't panic. Resist…

Arcis Golf and ClubsHelp cooperation

How could Arcis Golf prove its helpfulness?

By: 2020. 04. 16.

We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…

getting out from coronavirus

How do golf clubs respond commercially to coronavirus? – Part 4.

By: 2020. 04. 15.

In the first three parts of my article series, you got insights on how leading golf clubs' leaders are managing and leading their golf club during the coronavirus crisis. This time, I will bring you further insights from…

golf club change

How to protect our golf club business during the coronavirus crisis?

By: Keith Haslam, MD, Braemar Golf 2020. 04. 14.

Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…

fighting coronavirus 2

How do golf clubs respond commercially to coronavirus? – Part 3.

By: 2020. 04. 13.

New week, new ideas about how to manage coronavirus crises in our golf clubs. Probably in the next part of this article series I will be able to share with you best practices from Vietnam too. Just as…

Moments Matter initiative by Troon

Troon introduces “Moments Matter” initiative

By: 2020. 04. 09.

Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…

Evnroll-RS399-ER2B Face Sole-R2

Evnroll won MyGolfSpy’s 2020 ‘Most Wanted’ blade putter test

By: 2020. 04. 09.

I am expecting that after the coronavirus crisis we will run to play golf as much we can. Let's utilize this time to get to know independent golf equipment manufacturers and brands like Evnroll. Evnroll has recently won…

disaster-recovery-plan-ts-100662705-coronavirus

How do golf clubs respond commercially to coronavirus? – Part 2.

By: 2020. 04. 08.

As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…

Agustin Garcia - New Chief Business DIrector Lumine Golf & Beach Club

What will the future bring for Lumine Golf & Beach Club?

By: 2020. 04. 07.

Some of us have already heard that the Lumine Golf & Beach Club has got a new Chief Business Director: Agustin Garcia Pascual. He replaced Calle Carlsson who moves on after 10 years at the resort. He joins…

disaster-recovery-button-coronavirus

How do golf clubs respond commercially to coronavirus? – Part 1.

By: 2020. 04. 04.

With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…

LedgeRock Golf Club Rees Jones plan 17th hole

When will LedgeRock Golf Club reopen its 17th hole?

By: 2020. 03. 31.

I already told you last year that during 2019, Rees Jones and his team will concentrate on two holes at LedgeRock Golf Club — the downhill, par-3 10th (see photo below), and the uphill, par-4 17th — with plans to adjust other holes…

Adare Manor recognized by Golf Digest's Editors Choice Award

Adare Manor tripled at Golf Digest’s Editors’ Choice Award

By: 2020. 03. 30.

Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…