Author: Miklos Breitner

2020-2019 body-image

What was I the proudest of in 2019?

By: 2019. 12. 30.

I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…

'Birds at Al Mouj Golf' Book Launch 

Is Al Mouj Golf a safe haven for birds?

By: 2019. 12. 26.

Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…

Enjoy high-quality offerings on and off the course at The Shire London

What is The Shire London’s vision for 2020?

By: 2019. 12. 25.

I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…

Lamkin Putter Grip Fitting System - White Tee

How will Lamkin’s interactive Putter Grip Fitting System help us?

By: 2019. 12. 19.

I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…

ICC Wales IGTM 2020

Can Wales raise the bar for the IGTM in 2020?

By: 2019. 12. 18.

When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…

ASICS GEL-COURSE Duo Boa golf shoes

Should ASICS get involved in the golf shoe business?

By: 2019. 12. 17.

Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

OnCourse Online Program by the GEO Foundation

What are the new benefits of the OnCourse program?

By: 2019. 12. 12.

The GEO Foundation has just announced the latest updates and changes in its OnCourse program. These are the new features of the OnCourse program: Annual Sustainability Scorecard - tracks the 32 Sustainability Metrics for Golf, giving clubs easy access…

Wilson Golf Launch Pad-Mens-Irons-Lifestyle-11315

The cure for slicers: Wilson Golf Launch Pad family of clubs

By: 2019. 12. 11.

As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…

Gimme 5 moments

Why worth creating memorable moments for your guests?

By: 2019. 12. 10.

Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…

Ålands Golfklubb Hole 10 in the morning

The birth of a European Elite golf course?

By: Joakim Isaksson, Consultant & project manager, Slottsbanan 2.0 2019. 12. 09.

Ålands Golfklubb´s Castle Course has gone through a major rebuild during 2018 and -19. We are now at the final stretch of the project. Adam Lawrence from Golf Course Architecture visited us and stated that he may have…

Okol Lake Park an overview

Does Okol Lake Park golf resort will be created in Bulgaria?

By: 2019. 12. 05.

I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…

Scotty Cameron Phantom X 12.5 putter face

Would you pick a Scotty Cameron Phantom X 12.5 putter?

By: 2019. 12. 04.

What wonderful timing! The new Scotty Cameron Phantom X 12.5 putters will be available just before Christmas from December 12 in North American golf shops (MAP $429) and on February 14, 2020, worldwide. The new Scotty Cameron Phantom…

conversational marketing

Is your golf club prepared for conversational marketing?

By: 2019. 12. 03.

How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…

BGL-Abbey Hill Golf Centre-photo by Andy Hiseman-2

Abbey Hill Golf Centre remains committed to sustainability

By: 2019. 12. 02.

Abbey Hill Golf Centre, a Burhill Golf and Leisure (BGL) venue in Milton Keynes has successfully achieved GEO Certified status for another 3 years. Tony Hanson, a GEO accredited Independent Verifier, commented in the report: The management at…

Stick with me golf travel agency

How to recognize a superb golf travel agency in 2020?

By: 2019. 12. 01.

I have just had an interesting conversation with a leading Finnish golf travel agency. We were talking about the challenges of golf travel agencies. She mentioned that too many golf travel agencies are popping up. This made me…

Tagmarshal-2way-cartscreens-in carts-pace of play

How to manage the pace of play well at your golf club?

By: 2019. 11. 25.

The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…

Villas at Renaissance - the nearby golf course

Are Villas at Renaissance just pretending to be a luxurious accommodation?

By: 2019. 11. 22.

The Villas at Renaissance have just completed in Autumn 2019. They are two new exclusive-use luxury holiday homes, overlooking the 2020 Scottish Opens venue, The Renaissance Club. The Villas at Renaissance are located near to the seaside towns…

Golf Business Forum 2020

Who will impress us at the Golf Business Forum 2020?

By: 2019. 11. 20.

In 2018, 282 delegates participated in the Golf Business Forum 2018. For the Golf Business Forum 2020, the organizers are expecting to attract over 400 delegates from all segments of the golf industry. The Golf Business Forum 2020 will be…

Cobra Golf SpeedZone driver close look from the bottom

Can Cobra Golf SPEEDZONE driver really boost your speed?

By: 2019. 11. 19.

I can't resist comparing new golf club models with their competitors. This is also true regarding the Cobra Golf SPZONE driver that will be available from January 17, 2020. As I was preparing for how to present to…