My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…
The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…
Bridgestone Golf is trying to keep up the success of its Bridgestone Golf e6 golf ball. Would you believe it is a 15 years old golf ball model? The Bridgestone e6 golf ball is the longest-running model in…
We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…
In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…
How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…
One of the things I really like in Glenmuir apparels are the premium materials and the durability. Glenmuir has just revealed its Autumn-Winter collection for 2021. The three striking color stories continue for AW21 with Spring Green, Magenta,…
As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…
The British & International Golf Greenkeepers Association (BIGGA) has unveiled its program of education for January 2021, with members offered access to BIGGA’s world-renowned Continue to Learn via an entirely-online platform for the first time ever. BIGGA should…
HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…
I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…
Do you remember when I wrote in February about the Mizuno M. Craft putters? Mizuno’s M.CRAFT putters have been available through 2020 in 3 classic shapes. For the new season, three new shapes have been designed and developed…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
We don't hear too much about Tom Weiskopf's golf course design works. He has got only cca. 26 golf course design works in the US. Troon Country Club (Scottsdale, Arizona) is one of his first venture into golf…
Early this year I regripped most of my golf clubs with Golf Pride's MCC Align and Tour Velvet Plus4. It was really time-consuming...Maybe I should practice it more? Now we can hope that the new Golf Pride Concept…
I look at this year’s global tourism statistics dumbfounded. Due to the COVID-19 pandemic international tourist arrivals (overnight visitors) declined 70% in January-August 2020 over the same period of last year: -79% - Asia & The Pacific,- 69% - Middle…
I was very happy to hear that PING Europe has got a female general manager. To understand the significance of this appointment and promotion, we should have a look at these stats: Today, 44% of companies have three…