Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…
This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…
I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…
When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
In these days, the London Golf Club is changing to a data driven irrigation solution, the Rain Bird V8 irrigation, and control software. The software was launched in May 2017. I am sure that Paul Kennedy, Head of…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…
The Prince's Golf Club is continuing to invest in its golf courses. In 2009, the European Golf Design was requested to help remodel and introduce some new bunkers. This time, the Prince's Golf Club has announced an extensive and ambitious plan…
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…
Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…
Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…
In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…