#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…
I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…
Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the…
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
In the following you find my interview with Damian MacPherson, the club manager of Zala Springs Golf Resort (Hungary): What makes Zala Spings Golf Resort unique and different from other Hungarian and CEE golf courses? The design of the…
Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…
Jonathan Smith is the Chief Executive of GEO (The Golf Environment Organization) the not-for-profit organization dedicated to working with the golf industry to drive sustainability in and through the sport. Jonathan has worked in the golf industry for…
Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…
It's hard to imagine the Algarve without thinking of golf, yet there was no golf life on this sunshine coastal area until 1966 when Henry Cotton first laid out the Championship course at Penina. Golf itself came to…
Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…
There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…
Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…
Almost a decade (since 2007) has passed since the launch of the joint educational program of HSBC and the China Golf Association, the CGA-HSBC Junior Golf Program. It is supervised by a development committee that has representatives from HSBC,…
In the near future, it is still not expected that The Open Championship will return to the Prince's Golf Club despite all hopes. The golf club has not held The Open Championship since 1932 when Gene Sarazen won the competition. A little…
Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…
Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…
Evian has recently announced its new brand ambassador, the golf prodigy Lydia Ko. It was a bold decision of Evian, since spending power and influence of women is growing. Therefore, it is good to appeal to potential female customers.…
Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…
A recent R&A study ("A Satellite Account for Golf in the UK; was published in March 2016) found that in 2014 British golfers spent £939m on golf equipment and clothing and in total the consumer spending on golf in…
It seems like Burhill Golf Club is once again investing in its golf course. In the last couple of years, we saw several forward-thinking investments like: their commitment to improving environmental performance across all areas of operations; the…