Just like many other areas of tourism that have greatly benefited by coming online, the golf industry is no exception. In the past decade, we’ve notably seen how the hotel industry was revolutionized by the appearance of OTA’s…
A few days ago I wrote about the brave design of the latest Nike Golf polos. Unfortunately, I cannot say that PING is following Nike Golf's experimental attitude. However, recently, PING Apparel has added two new brand ambassadors for 2016,…
I can see clear signs of intensifying competition in the golf rangefinder watches market. This is well illustrated by the recently launched SkyCaddie SW2 Watch. The new SkyCaddie watch comes with preloaded and ready-to-play with golf’s only fee-free,…
Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico. What is not so rosy in Puerto Rico is the economy.…
Once again, I can write about a new President & CEO of Srixon / Cleveland Golf / XXIO – U.S.A. This would not be a problem if between the two appointments would not be 7 months. The outgoing President…
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
I assume when you hear Costa Rica then you don't think about it as a possible golf holiday destination. Even KPMG left out Costa Rica from their 2015 Caribbean Golf Overview study. All this happens to a country…
While Asian Tour will resume negotiations with the European Tour over a proposed merger, they have just announced a partnership with ECCO Golf brand. Jesper Thuen, ECCO’s new Head of Golf, Asia, said, “We see the Asian Tour as…
Carnoustie Golf Links is a real environment conscious golf club. 2 years ago, they became the 2nd Open Championship venue to be GEO Certified. Most recently, the golf club has been awarded a major national accolade for its work in…
There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…
It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought…
Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…
There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…
Last year was the first year when I had the chance to write about the Japanese professional golfer, Hideki Matsuyama. Since then he has become the world's #12 (4 places higher than in 2015). After 2 years, Matsuyama…
Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…
A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…
Based on the success of their Fast Twist thread and receptacle technology, Softspikes has developed the Tour Lock Insert System. The new technology also features Softspikes’ new patent pending Cross System Protection (CSP). The system utilizes an ultra-low receptacle profile…
In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…
Did you know that the first organic golf course has been opened at the Kobaldhof (Austria) in 2007? The Austrian golf course is maintained exclusively according to the strict criteria of organic farming. From a sustainability point of view, organic golf courses…
There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…