“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…
One of the reasons why it takes me longer to complete a round in my golf club is that I have to look for my golf ball many times. Sometimes I even have to admit that I lost…
I must admit that I have not come across with Kentwool golf socks (although they claim that they are the “World’s Best Golf Sock”. They have been manufacturing “World’s Best Golf Sock” since 2008.). At my recent purchase…
Club Car was selected as the Official Golf Car Supplier of the 2015 Solheim Cup that starts this Friday (September 18-20, 2015). The two companies are not new to each other. Club Car is cooperating with the Solheim…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
It is very likely that GolfBoard a 2-year-old company (started as a Kickstarter project: 127 backers pledged $105,589) lived up to expectations. In June 2015, I had the chance to report about GolfBoard's cooperation with Billy Casper Golf.…
Troon has partnered with Executive OutReach Events to create the Troon Corporate Academy. Troon would like to help corporations to improve their relations with employees and customers and provide them unique recognition experience. The Troon Corporate Golf Academy can be implemented on…
Next week will kick off in South England this year's 'To Heath & Links' study tour with 70 leading golf architects (US, Australia, Europe). The study tour is organised by the European Institute of Golf Course Architects and supported by…
Abacus Sportswear is not unknown for the Solheim Cup. As we have become accustomed in the last 5 years, Abacus continues to be the Official Apparel Supplier of the European Solheim Cup Team. Abacus Sportswear will provide 1,608 garments for Europe's…
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…
In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…
Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…
In July I wrote about how Ojee Golf's Talon is using crowdfunding (on INDIEGOGO) to finance product development. Ojee Golf set then a 60-day crowdfunding target of £20,000. Now they can be satisfied as they reached £21,000. According to my sources Ojee Golf…
IGTM (International Golf Tourism Market) has helped generate more than €79 million worth of business for the golf travel industry since 2012. Reed Travel Exhibitions found that 31% of attending buyers negotiated between €50,000 and €200,000 worth of business,…
Golf participation at Algarve continued to grow in the second quarter of 2015. More than half a million rounds played in the first half of this year. This is almost 35,000 more rounds than in the same period in 2014. The Algarve…
Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…
I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…
I thought when GPS range finder mobile applications and other digital mapping solutions are gaining momentum in the golf industry, a prestigious golf club like Royal Dornoch Golf Club would select Club Car's Visage solution. If they would…
The 2015 Troon Challenge has just ended at Troon North Golf Club (August 22-23, 2015) after 12 weeks of hard-fought competition contested on 35 courses, spanning 16 states. The game attracted more than 1,200 amateur golfers. This was a shamble…
Don't worry, the owner Todd Perry will not shut down his golf club. Instead he selectedHonours Golf to manage his golf club. The Calhoun-based golf club is considered as one of the best in northeast Louisiana. At the…