Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia…
Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally…
It will be actually a boutique hotel. The Onyria Palmares Beach House Hotel - which features 18 rooms and two suites - will open in spring 2016 and will offer 180-degrees views to the Bay of Lagos, with beds…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
During the 2nd St Patrick’s Golf Day at Goodwood organised by Golf Ireland this month, some interesting findings came to light about the contribution of golf tourism to the Irish economy. The economic impact of golf tourism across Ireland has risen…
The popular fantasy TV show Game of Thrones begins on the final day of The Masters. On this occasion Direct Golf came out with a special donation mechanism. You can build the 'Irons Throne' from some 320 golf clubs (it…
SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…
Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the…
The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
Odyssey Golf is launching its new Milled Collection Putters on Tour for the Arnold Palmer Invitational at Bay Hill. Featuring the Fusion RX insert. These putters were tested first on the Japanese market. Now Odyssey Golf thinks it is time…
Nike Golf wants to show us, that golfers are just like other athletes who bland training and life plus want to express themselves on and off the golf course (see Bubba Watson or Rickie Fowler who dare to…
When I first heard about a Hungarian golf club that allows golfers to play footgolf, I found it strange and as a sign of decay of the golf club. My other concern how footgolf will effect the quality…
EA Sports announced today Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS Rory McIlroy PGA TOUR, releasing in June 2015. EA SPORTS Rory McIlroy PGA TOUR is the…
Although I am happy to share information about the latest golf clubs of leading golf equipment manufacturers, it seems to me that there are no significant differences among the leading brands. So how do you want to gain…
As I promised on Friday, today Benedict Riches, CMO of David Leadbetter Academy continues to explain why is it good for golfers and golf business David Leadbetter's A Swing solution. Creating innovative new approaches to golf instruction are…
Hotel Reserva del Higuerón has just announced that they signed an agreement with Hilton Worldwide to become the first Hilton branded resort on Spain's Costa del Sol. The rebranded name of the resort will be DoubleTree by Hilton Resort &…
Tomorrow we will be able to see XXIO's new forged irons. Dunlop Sports' main concern was how could they provide better feel and distinctive forgiveness. This is what can find in the new XXIO forged irons: Dual Speed…
QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15…
Thanks to my visit at the PGA Show in Orlando, I had the chance to meet with the David Leadbetter Academy. The Academy's CMO Benedict Riches says David Leadbetter found a totally new instruction concept that can help us…