Golf course management is undergoing a structural shift. Traditionally, greenkeeping has relied heavily on visual inspection, experience, and reactive maintenance. Today, a new class of AI-powered turf management platforms is introducing continuous monitoring, predictive agronomy, and precision resource…
The Women in Golf Awards has announced the inaugural recipients of the Kate & Justin Rose Foundation Bursary, a landmark initiative designed to open doors for women under 21 who are building careers across the golf industry. From…
Golf has long been scrutinized for its environmental footprint, the vast land areas it requires, intensive water use, and the chemical inputs required to keep playing surfaces in pristine condition. But the industry is at a genuine inflection…
In an industry wrestling with chronic staff shortages, an aging workforce, and guests who demand excellence at every touchpoint, one golf club in the northeast of England has quietly built something the rest of the leisure sector is…
Every year, golf clubs and resorts invest heavily in professional photography, compelling copywriting, and sleek web design. They publish tee time booking engines, membership brochures, event packages, and dining menus. The content is all there. So why are…
On a pre-dawn morning at a championship golf course, while the greenskeeper is still pouring his first coffee, a machine the size of a large suitcase glides silently across the 12th fairway. It detects a fox cutting diagonally…
On the surface, a golden tent upgrade at a Lancashire campsite seems like a modest marketing gesture. But when the R&A announced its 'Golden Tent' initiative for the 154th Open at Royal Birkdale, offering a lucky camper a luxury bell…
When Troon — the world's largest golf management company — was handed the keys to Salgados Golf Club in August 2023, the brief was ambitious: transform a scenic but underperforming Algarve property into a "must-play destination" within a…
IBM’s latest enhancements to the Masters Tournament digital platforms represent a strategically significant evolution in AI-enabled fan engagement, combining generative AI, agentic orchestration, and advanced analytics into a unified ecosystem. The initiative moves beyond traditional highlight automation toward…
The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…
At the 2026 59club Europe Service Excellence Awards, the jury recognised La Cala Resort with a Bronze Flag — a distinction that celebrates not only the quality of facilities but significant year‑on‑year improvements in guest experience and service…
Husqvarna and The R&A have received a notable honor by being nominated for two prestigious sports industry awards for their innovative autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl. Their forward-thinking partnership is a finalist…
Viya Golf has confirmed a series of senior management appointments and internal promotions across its Dubai golf portfolio, underscoring the group’s commitment to cultivating leadership talent from within and ensuring long-term stability across its clubs. The moves include…
The PGA Show in Orlando is just around the corner, and it’s the perfect opportunity to explore the latest trends in data-driven product innovation for golf. I will present to you Shot Scope's newest data-driven product innovations, available…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
The digital transformation in the sports and leisure software sector is not limited to hotel-style digitalization; significant advancements in golf club management software occurred in 2025. Software providers are responding to the industry's growing demand for operational efficiency,…
This review of the new PowaKaddy CT10 GPS golf trolley offers valuable insights that will be particularly beneficial for golf club operators. The golf trolley market is currently experiencing substantial innovation in 2025. This advancement is characterized by…
Luxury resorts and major golf properties are not the only entities adopting dynamic pricing strategies; public and municipal golf courses are also increasingly implementing these pricing tools. Software platforms specifically designed for the golf industry, such as GolfBack,…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
This year has revealed the transformative power of AI-based personalization. Applications are harnessing individual behaviors to create tailored recommendations, content, and user experiences, making each interaction uniquely impactful. Super Apps, the all-in-one mobile or web applications that combine…