Tag: AI

The Best of Dubai Golf

How did Dubai Golf & Viya Golf fare in the latest Golf World MENA Top 100 rankings?

By: 2024. 09. 09.

How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…

59club Das Achental partnership 2024

How will 59club help Das Achental to advance its golfing experience?

By: 2024. 08. 02.

While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…

59club Golf Club St. Leon-Rot cooperation

What advice would 59club give to St. Leon-Rot Golf Club to improve their CX?

By: 2024. 05. 07.

Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…

Tagmarshal powered by AI

How do golf clubs benefit from AI-powered Tagmarshal?

By: 2024. 04. 30.

In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…

Turf Gamechanger on the green

How can Turf Gamechanger help reduce golf course maintenance costs?

By: 2024. 04. 22.

Have you ever noticed the diverse range of lawnmowers that golf clubs use to preserve their courses and create an exceptional golf experience? It's worth pondering whether there could be a more sustainable solution, wouldn't you agree? I…

2024 CMAA Chairman Joe Mendez CCM CCE golf club manager

What improvements should golf club managers focus on in 2024?

By: 2024. 03. 22.

Given that Joe Mendez, CCM, CCE, has been elected as the 2024 CMAA Chairman, I believe gaining insight into his perspective on the challenges that golf club managers and leaders could potentially encounter in 2024. This inquiry could…

Wilson Dynapower Forged iron series_SS_1

How did the AI technology help develop the new Wilson Dynapower Forged irons?

By: 2024. 02. 26.

On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Cabot Ben Cowan Dewar

How does Cabot strive to develop its golf clubs & innovate the golf club industry?

By: 2023. 12. 20.

I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Zest.Golf ChannelManager-scaled

In La Rioja, 4 golf clubs have partnered with Zest.Golf, using a proven best practice

By: 2023. 12. 07.

Last year, I reported to you regarding the Golf Passport by Cascais, which has partnered with Zest.Golf, a channel manager technology company. Zest.Golf's solution was also found to be compelling by Barcelona Golf Destination. It’s crucial for golf…

Wilson Golf Dynapower Driver Carbon toe down_resized

Can Wilson Golf repeat its success with the new Dynapower club range?

By: 2023. 01. 31.

As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…

golf course development IMG_0813

What new expectations must be met in golf course development?

By: 2022. 07. 04.

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

2022_Campaign_Wilson Staff D9 forged irons in bag

How you will become a sniper with Wilson Staff D9 forged irons?

By: 2022. 03. 23.

One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…

Callaway Golf X Forged CB irons STUDIO 29102020

Callaway Golf X Forged CB Irons vs. X Forged UT Irons

By: 2020. 10. 15.

On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…

Shot Scope V3 watch in blue

What are the 2 major benefits of the new Shot Scope V3 watch?

By: 2020. 07. 13.

The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…

Callaway Golf drivers-2020-Mavrik-Driver-photo-gallery-7-600x600

Can the new Mavrik Driver outshine the Epic Flash?

By: 2020. 01. 15.

I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…

NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

How AI contributed to the success of the 148th Open Championship?

By: 2019. 07. 22.

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…