I don't want to keep repeating myself about AI. I want to remind everyone that artificial intelligence is now a strategic necessity that can propel us forward. Across industries, leading companies are advancing from isolated use cases to…
The Allred family has chosen Troon to manage its Tubac Golf Resort & Spa, Rancho Manana Golf Club, and Sedona Golf Resort. As part of this agreement, the three properties will benefit from Troon’s suite of services, including…
Where else can Troon expand its presence? Troon is the world's largest golf club management company, providing services at 900 locations in 45 states and 35 countries, including operational responsibility for 575 18-hole equivalent golf courses. In July…
Troon has been selected to manage Woodholme Country Club, a member-owned private club in Pikesville, Maryland, northwest of Baltimore. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership sales and marketing.…
St Andrews Links Trust has announced a record year for 2023 with unprecedented demand and revenue across its golf courses and facilities, with 283,082 rounds played at the historic venue. St Andrews Links Trust, the body responsible for…
In an interview three years ago, I spoke with Robert A. Sereci, the GM/COO of Medinah Country Club, regarding how private golf clubs were affected by the COVID-19 pandemic in terms of their business impact. Word has just…
Early this year, I read in Golf Inc Magazine's annual golf club management company updates: Troon - managing 664 golf clubs; Invited (formerly ClubCorp)- is the largest owner-operator of private golf and country clubs, city and stadium clubs…
I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…
Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…
In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…
Whatever type of private members club you are, whether its Golf, Tennis, Sailing, or City Club it is highly likely that your club is managed through a volunteer committee/council or Board of Directors. The keyword here is VOLUNTEER…
Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB! And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…
Your Club is currently navigating the COVID-19 (coronavirus) seas, but will it sink or stay afloat? Who is now steering the ship, what speed is it traveling, and in which direction is it heading? The current COVID-19 crisis is leading many…
There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…
Troon and Seven Canyons have been working together since the summer of 2018. In those days, Troon was asked to help the sales and marketing of the Arizonian golf course and private, gated residential community. As per the…
The World Economic Forum's The Future of Jobs Report 2018 said four specific technology advances have a huge impact on future jobs, including golf club jobs. High-speed mobile internet, Widespread adoption of big data analytics, Cloud technology, Artificial Intelligence (e.g. Rain…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…