Tag: influencer marketing

ECCO GOLF Erik Anders Lang Random Golf Club

How could ECCO Golf take advantage of the partnership with Random Golf Club?

By: 2024. 01. 18.

The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…

Minthis Golf Resort Amphitheatre

How should Minthis use its social proofs to fuel sales?

By: 2023. 11. 28.

For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…

forbes advisor logo_resized

What striking can Forbes Advisor show about the best European golf destinations?

By: 2023. 05. 18.

The Forbes Advisor made an attempt to rank European golf destinations based on new and not-so-new criteria: number and quality of courses, value for money, green fees, courses that are ranked as world-class, and annual sunshine, and rainfall. …

La Hacienda Links Golf Resort sea shore golf course real estate

What should La Hacienda Links Golf Resort do for a better golf experience?

By: 2023. 01. 25.

Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…

Peter Finch OGIO influencer marketing cooperation

How can Peter Finch help OGIO as Golf Brand Ambassador?

By: 2023. 01. 12.

More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…

Peter Finch The R&A at the 150th Open Championship

What can Peter Finch’s community of 500K+ be good for brands?

By: 2022. 08. 02.

Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

PowaKaddy logo White-696x491

Will PowaKaddy’s new videos cut through the noise on YouTube?

By: 2021. 06. 28.

PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…

Sandals Resorts International Sandals Emerald Bay Golf Course by Greg Norman

Is it worth it for Sandals Resorts to cooperate with Greg Norman?

By: 2021. 06. 15.

Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…

GolfBIC Online-conference-and-show-logo

What my next speaking engagement will be about at the GolfBIC Online?

By: 2021. 01. 28.

I am totally aware of the benefits of speaking engagements as a great tool to build my personal brand. This is why I started a couple of years ago to search for relevant golf business events and podcast…

Adare Manor recognized by Golf Digest's Editors Choice Award

Adare Manor tripled at Golf Digest’s Editors’ Choice Award

By: 2020. 03. 30.

Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…

hearts and likes golf club employees

Golf club employees as influencers: a blessing?

By: 2020. 02. 18.

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Golf Business Monitor's 10th Anniversary

Golf Business Monitor’s 10th anniversary

By: 2019. 08. 13.

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…