It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
One of my best decisions last year was when I replaced my golf clubs with the Wilson Staff D9 irons. As I read others' reviews of Wilson Staff D9 irons and other members of the D9 family, I…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…
I hope you came to the same or a similar conclusion about the new Wilson Staff D9 irons like me. Wilson Staff D9 wood range The Wilson Staff D9 wood range uses the same generative design process as…
We can all agree that the Wilson Staff D7 club family was a huge success in 2019. The new Wilson Staff D9 irons fit well to the evolution process that started with the award-winning Wilson Staff FGTour V6 &…
What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
What a nice initiative to promote golf among women from Wilson Staff. Wilson Staff has just expanded its partnership with Women on Course (WOC), the nation’s premier golf-lifestyle networking organization (hosts more than 20,000 women at 2,000 annual…
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…