A recent R&A study (A satellite account for golf in the UK) found that the Gross Value Added (=defined as the profits plus wages within an industry, less an adjustment for taxation and subsidies) of the golf industry in the…
The EIGCA is organizing a conference, which will be held at The Hastings Stormont Hotel in Belfast on Friday 15th April. The topic of the conference will be how technology is impacting on golf. It is a nice…
There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…
Probably, The 2015 Open Championship in St Andrews was the best-performing golf event in the United Kingdom and Ireland. It delivered £140 million of economic benefit to Scotland. Just from visitors to Scotland for the tournament generated £88 million – nearly…
I think you have also come across with the debate about what is better golf swing technique: hitting high ("artillery" style, aka as "power game") vs the classic style. With the attainment of Brooks Koepka (World Golf Ranking: #16;…
In this article, I would like to emphasize the developing stages of Golf industry in Turkey, focusing mainly the efforts of Ministry of Culture and Tourism's investments and Turkish Golf Federation (TGF) and Turkish Airlines supportive activities within…
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
At the beginning of November I wrote about that Glenmuir and Sunderland of Scotland have started to expand their global sales operation and how they found a Finnish partner. Now Glenmuir is moving into new markets. Some of…
It is interesting to find countries, in this case Egypt, that are hardly mentioned in the daily golf business media, but somehow are able to attract such well known golf course architects as Gary Player, Greg Norman and…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
In May, I wrote about that Assoufid Golf Club (Morocco) was nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. At this time, I can herald their victory of the title of 'Morocco's Best…
John A. Solheim, PING Chairman & CEO, was honored yesterday with the distinguished Lifetime Achievement Award at the HSBC Golf Business Forum in Shanghai, China. This is probably not new to you. However, I think we should analyze…
HSBC's announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will…
When I think about Qatar's connection to the sport, then Qatar Airlines' & Qatar Foundation's FC Barcelona sponsorship comes to my mind. Unlike in the UAE, Qatar has only one serious golf course the Doha Golf Club. This…
After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…