In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
At the beginning of November I wrote about that Glenmuir and Sunderland of Scotland have started to expand their global sales operation and how they found a Finnish partner. Now Glenmuir is moving into new markets. Some of…
It is interesting to find countries, in this case Egypt, that are hardly mentioned in the daily golf business media, but somehow are able to attract such well known golf course architects as Gary Player, Greg Norman and…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
In May, I wrote about that Assoufid Golf Club (Morocco) was nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. At this time, I can herald their victory of the title of 'Morocco's Best…
John A. Solheim, PING Chairman & CEO, was honored yesterday with the distinguished Lifetime Achievement Award at the HSBC Golf Business Forum in Shanghai, China. This is probably not new to you. However, I think we should analyze…
HSBC's announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will…
When I think about Qatar's connection to the sport, then Qatar Airlines' & Qatar Foundation's FC Barcelona sponsorship comes to my mind. Unlike in the UAE, Qatar has only one serious golf course the Doha Golf Club. This…
After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…
A couple of months ago, Ricky Potts (Digital Communication Manger at Troon; community manager of Golf on Google+) invited me to become his next guest on his Friday Foursome online talk show (via Google Hangout/Google+). I was asked…
It was not a waste of money for Glenmuir, Sunderland of Scotland and MacWet to be at The 2015 Golf Show at Harrogate. The company has reported a 20% increase in sales in comparison with their previous best…
I think there are at least two common motivations among the 4 bidders (Spain, Italy, Germany and Austria) for the 2022 Ryder Cup: golf enthusiasm and promoting their country (as a country of investment, tourism destination etc.). The…
Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…
Etiqus at the recent Golf Trade Show at Harrogate announced that they have raised £10,000 for the Golf Foundation (a leading golf charity). The £10,000 raised will be spent on the Golf Foundation’s national HSBC Golf Roots program which grows golf participation among…
A little and less known golf course operator company in the UK, the Glendale Golf has achieved a remarkable result by attracting 700+ "new to golf course" people to its golf courses. Originally they set a more modest…
Today is the last day of the International Golf Travel Market. So I thought to share with you some interesting insights about the golf tourism industry. Golf tour operators reported that the number of golfers they carried between January…
Mount Juliet Estate becomes the 16th member of the exclusive European Tour Properties network with the announcement of the Irish venue as a European Tour Destination. Mount Juliet is located in the heart of County Kilkenny, becomes the first European Tour Destination…