The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…
We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
Honours Golf, a division of Troon has been selected to manage Eagle Landing at Oakleaf Plantation, a semi-private club located southwest of Jacksonville in Orange Park, Florida. Honours Golf will manage all aspects of Eagle Landing at Oakleaf Planation’s golf…
It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…
Probably you remember that in 2015 I reported about the construction of the development of the Qatar International Golf Club (now it is called Education City Golf Club) in the heart of Doha. The project comprises an 18-hole championship golf course,…
Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…
I met with Andrew Davies (Director @ Golf Business Forum, Australia) at the Annual Conference of EGCOA in 2016. He talked with great enthusiasm about their conference project. It was their first event. For this conference, they were…
In January 2017 the Château Élan Golf Club was sold to an affiliate of Greenwich, Connecticut based real estate investment firm, Wheelock Street Capital. The new owner is investing now more than $20 million in a comprehensive renovation and refresh.…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…
Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…
I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…
Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…
Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…
For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…
Troon International has been selected to manage the Brookwater Golf and Country Club, Queensland’s (Australia) premium golfing destination. Troon is managing Brookwater Golf and Country Club (18-hole, par 72 championship golf course, a Greg Norman design) for over 15…