Golf Club Marketing

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…

Chee Chan Golf Resort

Are you ready to test the new Chee Chan Golf Resort?

By: 2018. 01. 02.

Thailand's new golf resort, the Chee Chan Golf Resort (in the Silverlake region south of Pattaya) was planned to open in late 2017. Now, the new target is 1st May 2018. The new golf course was designed by Golfplan.…

Golf Development in France Top 10 sports in France

What are the golf development challenges in France?

By: Pierre Chevallier - Assistant GM @ Golf de Saint-Cloud 2017. 12. 27.

Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…

Shark Experience in the golf cart

The Shark Experience vs Pace of Play. Can you decide?

By: 2017. 12. 22.

I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…

Victoria Golf and Country Resort, Sri Lanka

Who could strenghten the Victoria Golf & Country Resort?

By: 2017. 12. 15.

Troon International, found a new client in a very interesting market, in Sri Lanka. The Victoria Golf and Country Resort, a Donald Steel designed 18-hole, par-73, 6933-yard championship masterpiece in Digana, Sri Lanka has assigned Troon International to provide golf club…

Sentosa Golf Club 2017 Volunteer of the Year Khun Minachi

Should Sentosa Golf Club convey its agronomy secrets?

By: 2017. 12. 14.

We can agree that it is not so simple for a superintendent to gain practical experience how to create sustainable high-end golf tournament turf quality. The Singaporean Sentosa Golf Club in cooperation with The R&A and the Golf…

IAGTO Sustainability Awards Golf della Montecchia Italy

The winners of the 2018 IAGTO Sustainability Awards are…

By: 2017. 12. 12.

I assume when you first hear IAGTO, sustainability does not come to your mind. Although this is the second year when IAGTO recognizes golf clubs and resorts for their sustainability efforts with the IAGTO Sustainability Awards. They claim…

Carnoustie Golf Links Scotland Tagmarshal

Carnoustie Golf Links saved 17 minutes of its golfers’ time

By: 2017. 12. 08.

The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…

Australian Golf Industry Golf Business Forum 2018

Where is the Australian golf industry heading to in 2018?

By: 2017. 12. 06.

A year ago, I met a very interesting person, Andrew Davis at the annual conference of EGCOA (European Golf Course Owners Association) in Amsterdam. I really enjoyed his presentation about pricing strategies as a key driver of revenue…

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

The Track Meydan Golf Daytime

How can The Track Meydan expand its market in Dubai?

By: 2017. 11. 10.

A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…

2018 Ryder Cup at Le Golf National - the team

Le Golf National – A decade of Ryder Cup choices, challenges and changes

By: Paul Armitage - General Manager, Le Golf National 2017. 11. 08.

Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…

Gleneagles winning team at Scottish Golf Tourism Awards 2017

How Gleneagles wins out the customer-led market?

By: 2017. 11. 02.

The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…

Golf travel instagramers - visual communication

Who are the TOP 7 golf travel instagramers to consider?

By: 2017. 10. 20.

I received many positive feedbacks about my TOP 10 golf travel blogs' list that I published in August. So I thought to analyze another social media platform, the Instagram, and who are the most successful golf travel Instagrammers.…

Samsun Golf Club in Turkey Black Sea

What could flourish the golf tourism around the Black Sea?

By: 2017. 10. 16.

Two years ago, my guest writer Görkem Kursunlu Karakus (Counsel, Embassy of Turkey, Washington, US) when she wrote about golf tourism development in Turkey, she has not mentioned any golf projects at the Black Sea shore of Turkey. We…

Chris Reeve about customer experience

How to maintain the quality of customer experience?

By: Christopher Reeve, Director of Golf, The Belfry Hotel & Resort 2017. 10. 11.

Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…

Belfair 17west

Can Belfair attract the most talented professionals?

By: 2017. 10. 06.

Troon Privé (the private club operations division of Troon) will manage Belfair, a private golf club community in Bluffton, South Carolina. Belfair is an award-winning 36-hole facility as well as the community’s property owners association. The club features two championship…

Birchwood Park Golf and Country Club

What wellness trend was realized at Birchwood Park?

By: 2017. 10. 03.

The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

IGTM - golf destination challenges in 2018

How should golf destinations get prepared for 2018?

By: 2017. 09. 15.

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…