I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…
Do you remember the Cleveland Golf 588 RTX 2.0 wedges from 2014? If yes, then I've got a good news for you! Cleveland Golf has just announced the launch of their new RTX-3 wedges (will be available from September 16).…
I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…
PING has just announced the launch of its new iBlade irons. Officials said that the new iBlade iron is designed for golfers who rely on the precision and control. The blade-style iron follows the highly popular S55 model,…
What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…
In general, I wrote about new products and solutions for your golf club business. This time I happy to share with you the results of The Grove's (host of this year’s British Masters supported by Sky Sports) investment…
Golf Pride, claimed 9 of the top 11 finishers, including the 2016 Champion Golfer of the Year, who relied on Golf Pride’s Brushed Cotton Cord Technology to negotiate the adverse weather that plagued Royal Troon. In all, 110…
Sunderland of Scotland has just unveiled its new collection for Spring Summer 2017 (see examples at the end of this post). The new collection of Sunderland of Scotland comes with a variety of vibrant colors and incorporates technologically advanced…
The Odyssey X-Act Tank Chipper is a new short-game option that utilizes Odyssey Golf's Tank weighting philosophy to help ensure a smoother swing, promoting more consistent contact. It’s designed to function like an Approach Putter, providing an easy-to-hit option…
TaylorMade has just announced a global golf merchandise license agreement with Disney, to include the Star Wars franchise. The latest Star Wars movie, The Force Awakens was the most successful for the movie producers by generating $2,058,662,225 revenue. Although, most…
Srixon will launch their new Srixon Soft Feel and Srixon Soft Feel Lady golf balls in North America on July 29. This is the 10th generation of Srixon Soft Feel golf balls (golf improvement golf balls). After a…
William McGirt prevailed in a sudden-death playoff over fellow staffer Jon Curran to win the Memorial Tournament Presented by Nationwide on the PGA TOUR over the weekend at Muirfield Village Golf Club in Dublin, Ohio. This is William…
SPRINT6GOLF, a quicker, shorter format of golf for players of all ages and abilities was recently launched. The essence of the SPRINT6GOLF format of golf is that you have to complete within 30-seconds your very first shot to…
I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…
Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…
A recent R&A study ("A Satellite Account for Golf in the UK; was published in March 2016) found that in 2014 British golfers spent £939m on golf equipment and clothing and in total the consumer spending on golf in…
Nike Golf will launch it's new Nike Method Origin putter ($349.99) on April 22 at nike.com and selected retailers. Nike Golf thought about how can they achieve that the putter becomes an extension of a golfer, in such…
Yesterday, I wrote about how technology is impacting on golf. So I thought you might be interested in Ecco's new golf shoes. I can promise you will not have to expand your golf course size. If I have…