How could Acushnet create added value for golfers?
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
Golf Equipment
Does it worth to change to the new Callaway Rogue driver?
A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…
When will Glenmuir come up with a smart clothing collection?
The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…
In the spotlight: Callaway Golf Mack Daddy 4 Wedges
As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…
How is Foremost embracing the personalization trend?
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
In the spotlight: TaylorMade M3 Driver
This part of the year is so exciting for me. What are the latest golf equipment technology and design innovations or gimmicks? Let's find out what TaylorMade is offering to us with the new TaylorMade M3 driver. The…
Who will lead Iseki’s expansion in the UK & Ireland?
For those of us who follow the Japanese Iseki's activity in Europe know that the ISEKI product line has been distributed in the UK and Ireland since 1996 by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk.…
What do golf clubs benefit from Ingersoll Rand’s acquisition?
I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…
Can we get meaningful experience at the new Honma Golf Gallery Store?
We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…
How big is the sweet spot in the XXIO X golf clubs?
If I have to summarize the essence of the new XXIO X golf club family in one sentence, then I would say they have enlarged the sweet spot and added a special shaft to their golf clubs. This…
Why is Golf Pride’s home moving to Pinehurst Resort?
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
For best golfers: Callaway Golf Apex Muscleback Irons
The previous version of Callaway Golf Apex irons was about to provide confidence to golfers to play any shot type. Whereas, the new Callaway Golf Apex Muscleback Irons (Price: $1,299.99; Available from 11/3) are intended for very low…
Who recognizes the motorcyclist in the new PING Sigma G putter?
If you are reading these lines then it means you also recognized the shape of a motorcyclist in the new PING Sigma G putter. PING today expanded its popular Sigma G series of putters with two new highly forgiving…
Why TaylorMade is betting on the Samsung Gear smartwatches?
Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…
The new Titleist DT TruSoft golf balls
2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…
The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3
Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
The ultra-light & premium Callaway Great Big Bertha Epic Star family
Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…
For dedicated golfers: the new Titleist 718 irons
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
6 new innovations in the new TaylorMade P790 irons
Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…
Cleveland Golf announces new launcher woods and irons
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…