Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…
PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…
Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…
Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…
Based on the 4th generation of Rotex Face Technology, Cleveland Golf is launching its new Cleveland RTX-4 wedges in North America on Sept. 14, 2018. Their key promise is to provide ultimate short game control. The new Cleveland RTX-4…
In the coming days, I am supposed to receive the brand new Srixon Soft Feel golf balls. Now, I just want to summarize for you the most important facts about the 11th generation Srixon Soft Feel golf ball.…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…
It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…
When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…
Like in most cases, I tried to find new technology solutions, new materials in the Callaway Rogue Pro Black Irons. At this moment, I have got the feeling that the new Callaway Rogue Pro Black Irons are built with…
Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…
While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
I am always curious what will golf equipment brands like Odyssey come up with in their latest golf equipment. Obviously, I am skeptical, because we can never know whether the latest feature is a gimmick or a real…
If we can believe the Frost & Sullivan Report, the global golf retail sales value will be cca. US$13.3 billion in 2019. This will be a CAGR (Compound Annual Growth Rate) of 3.3% between 2015 and 2019. In 2015, golf…
Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…
Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…
I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…